Date-wise News
Print advertising up 21 per cent in 2008 – AdEx Analysis

Print advertising saw a rise of 21 per cent during 2008 as compared to 2005. Non-metro newspapers had a high share of advertising during the year. Education sector led in print advertising, with educational institutions being the top category in print during 2008. Tata Motors was the number one advertiser in print last year.

exchange4media Staff Jan 12, 2009 6:31 AM

CNN-IBN Indian of the Year 2008 kicks off

CNN-IBN is all set to conduct the ‘CNN-IBN Indian of the Year 2008’ in partnership with Hindustan Times’ for the third time. The award involves a four-tier process and involves the viewers of the channel as well. The nominee announcement process would start on January 12, 2009, and continue till January 17, 2009.

exchange4media Staff Jan 12, 2009 6:30 AM

Discovery plans 11 new shows for 2009

Discovery is ready to face 2009 with no less than 11 new shows starting January 11, 2009. The strategy for Discovery is to be “awe-inspiring and breathtaking”.

exchange4media Staff Jan 12, 2009 6:29 AM

VGC adds AudioVision India and the Khyber Group creative biz to its kitty

Vyas Giannetti Creative has added two new businesses to its client portfolio. The agency has won the mandate for developing 360-degree brand development for AudioVision India and has also been appointed the brand custodian by the Khyber Group.

exchange4media Mumbai Bureau Jan 12, 2009 6:28 AM

The Auto Award battle on biz news channels

If ET TV was launched by now, it may not be too difficult to imagine a Top Gear Award on the channel, considering that auto awards clearly are the flavour of the month. Business channels such as CNBC-TV18 and UTVi have chosen the same time to award the automobile industry. NDTV too is queuing up for the Car & Bike Awards next month.

exchange4media Staff Jan 12, 2009 6:27 AM

Mixed Media: How Raju fuelled the dotcom mania in '99

It was Satyam’s acquisition of Rajesh Jain’s IndiaWorld that sold the dotcom dream in the late 1990s. When people questioned the deal, the allegations were brushed aside as small talk by business rival, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jan 12, 2009 6:26 AM

Star Plus reshuffles weekday scheduling

Star Plus has effected changes in its scheduling to house the new show ‘Yeh Rishtaa Kya Kehlata Hai’. While the channel’s top-rated property ‘Bidaai’ goes back to being a half-hour show, both the shows would be extended to Fridays. Star has put together a host of marketing activities for ‘Yeh Rishta...’ that the channel’s Sr CD Vivek Bahl believes has the potential to be bigger than ‘Bidaai’.

Noor Fathima Warsia Jan 12, 2009 6:26 AM

India high on Starcom MediaVest Group’s 2009 agenda

Starcom MediaVest Group has identified four key markets that it would be investing in the near future. These comprise India, China, Russia and the Middle East. Andrew Swinand, President, Global Operations, Starcom MediaVest Group explained that the India agenda for SMG was a busy one and included factors ranging from further accelerating the diversified services offering in the country to the launch of its second brand MediaVest in India.

Noor Fathima Warsia Jan 12, 2009 6:24 AM