Print advertising saw a rise of 21 per cent during 2008 as compared to 2005. Non-metro newspapers had a high share of advertising during the year. Education sector led in print advertising, with educational institutions being the top category in print during 2008. Tata Motors was the number one advertiser in print last year.
CNN-IBN is all set to conduct the ‘CNN-IBN Indian of the Year 2008’ in partnership with Hindustan Times’ for the third time. The award involves a four-tier process and involves the viewers of the channel as well. The nominee announcement process would start on January 12, 2009, and continue till January 17, 2009.
If ET TV was launched by now, it may not be too difficult to imagine a Top Gear Award on the channel, considering that auto awards clearly are the flavour of the month. Business channels such as CNBC-TV18 and UTVi have chosen the same time to award the automobile industry. NDTV too is queuing up for the Car & Bike Awards next month.
Star Plus has effected changes in its scheduling to house the new show ‘Yeh Rishtaa Kya Kehlata Hai’. While the channel’s top-rated property ‘Bidaai’ goes back to being a half-hour show, both the shows would be extended to Fridays. Star has put together a host of marketing activities for ‘Yeh Rishta...’ that the channel’s Sr CD Vivek Bahl believes has the potential to be bigger than ‘Bidaai’.
Starcom MediaVest Group has identified four key markets that it would be investing in the near future. These comprise India, China, Russia and the Middle East. Andrew Swinand, President, Global Operations, Starcom MediaVest Group explained that the India agenda for SMG was a busy one and included factors ranging from further accelerating the diversified services offering in the country to the launch of its second brand MediaVest in India.