New York-based public relations and marketing communications firm, Atwood Partners, is all set to foray into the Asia Pacific region. The firm has appointed Manish Kalghatgi as Managing Consultant for the Asia Pacific region. He will be based in Mumbai. Atwood Partners will commence its Asia Pac operations from June 1, 2006.
P&G has launched a new shampoo under its Head & Shoulders brand called New Best-Ever Head & Shoulders with Advanced VitaZinc system. To announce the new release, P&G has unveiled an interesting action-packed animated commercial with Preity Zinta playing a sci-fi warrior woman.
A dozen creatives under 33 years of age will respond to a brief from the United Nations in Clio’s third 24-hour challenge, at the Future Gold | Young Creatives Program during the Clio Festival 2006. Among the chosen 12 is Junior Copywriter from Contract’s Mumbai office, Avinash Baliga.
After failing to successfully negotiate with STAR to bring its channels on its DTH platform, ASC Enterprises (DishTV) has filed a petition against STAR India with the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) alleging it to be consistently adopting ‘dilatory tactics’ and stipulating terms and conditions which are ‘impractical, impermissible and unreasonable’.
In a recently released BBC, Reuters and Media Center Poll on the ‘Trust in the Media’, some of the top-line findings show that Indians have a high level of trust in media. The survey also shows that Aaj Tak is the most trusted news source in India across all print and electronic media news sources and that NDTV is the most trusted English news channel.
Close in the heels of the Indian Readership Survey (IRS) 2006 numbers coming to the fore, Diligent Media’s Daily News & Analysis (DNA) have numbers from Ernst & Young (E&Y) to show as well for its circulation. The organisation had commissioned E&Y to arrive at the ‘circulation’ figures of the paper. The period taken into consideration was April 2006.
Continuing with its new programming strategy, Sony Entertainment Television is all set to now launch an afternoon band. Called ‘Nayi Dopahar’, the block extends from noon till 3 pm. Two new shows have been planned for the 1-2 pm time slot, while repeat telecasts of some popular serials will cover the 12 pm to 1 pm and 2 pm to 3 pm slots. The new afternoon block will commence from May 15, 2006.
Perhaps many of us in the media, in the course of the hurly-burly of our hectic daily routine of meeting deadlines, forgot this significant day. The fourth pillar of a successful, functioning democracy is still under threat in a violent world, according to the IPI World Report 2005.
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