It's a repeat of the David vs Goliath battle in the toothpaste segment. Having crossed swords with the likes of Nestle and Cadbury's over three decades ago, Mangalore-based CAMPCO has announced its plans to get into FMCG marketing, promoting Effermint toothpaste.
Kolkata-based Orient Fans, the C K Birla owned fan manufacturing company, has signed up the latest cricket sensation, Mahendra Singh Dhoni, as their brand ambassador for a period of two years. Conceptualised by RK Swamy-BBDO, Kolkata, two new TVCd featuring Dhoni have been shot post his return from the successful tour of Pakistan.
Ten Sports will telecast live and exclusive the complete tour of Pakistan to Sri Lanka. Pakistan heads for their much anticipated tour to the Emerald Island and will play three One Day Internationals and two Test matches in the series. This is Pakistan’s first tour to Sri Lanka in six years – their last coming way back in June 2000.
MTV has added yet another show on the lines of humour in its content line-up. The new show, ‘Rendezvous with Semi Girebaal’, premieres on March 19 and will be telecast every Sunday at 9.30 pm on MTV. ‘Rendezvous…’ is a 30-minute show that takes a humourous crack at the entire genre of Bollywood and celebrity-based interview shows.
Zee Network has announced the launch of its new channel, Zee in Indonesia. The channel will be dubbed in Bahasa, the local language. This is a first for Zee Network as this channel will appeal to the local audience in their language. Simultaneously, another one hour band will be telecast in Malaysia to 1.7 million households with sub-titles in Bahasa.
Preeti Vyas Giannetti, Chairwoman and Chief Creative Officer of Vyas Giannetti Creative, has been invited to be part of the press jury for the Cannes International Advertising Festival to be held in July. She is the first woman Creative Director-CEO from India to be conferred with this distinction.
Holi is a festival of many hues and happiness, and to add to the fun and frolic, television channels have conceived several special programmes. While Nick celebrates with ‘Gili Gili Gappa’, NDTV will have Mallika Sherawat celebrating Holi with Indian soldiers in ‘Jai Jawan’. HBO has lined up a slew of films to be aired back to back on Holi day.