Walky with FM: Tata Indicom introduces Axesstel P 830

Even as media companies are discovering newer ways to reach audiences with their content, telcos are out to ensure that the hardware is in place. The most recent of such innovations is the launch of ‘Walky with FM’ by Tata Indicom.

exchange4media Chennai Bureau 15-March-2006

Walky with FM: Tata Indicom introduces Axesstel P 830

Even as media companies are discovering newer ways to reach audiences with their content, telcos are out to ensure that the hardware is in place. The most recent of such innovations is the launch of ‘Walky with FM’ by Tata Indicom.

Customers in several circles are waking up to their FM stations, thanks to Axesstel P830, which offers access too 10 FM stations at a price of Rs 1,999. The new phone was made available in Chennai recently. The service will prove to be a hit, say Tata Tele officials, given the growing popularity of FM in India.

The new desktop phone provides a dual speakerphone system, a dual language menu, group messaging to 20 multiple destinations, an internal phonebook supporting up to 99 entries, and Internet capability.

The new phone would aid growth of the telecom service provider’s customer base in the state, said Ramesh Thondapi, GM-Marketing, Tata Teleservices, Tamil Nadu. “We hope to have an additional market share of 2 per cent with the launch of the new service. Currently it stands at around 10 per cent.” The provider has around 400,000 customers in the Tamil Nadu circle.

Existing customers have been given the option of exchanging their instruments and picking up an Axesstel P830, for a one-time fee of Rs 1,000. The 10 programmable radio stations can be automatically or manually adjusted, and the instrument comes with a talk time of three hours, and stand by time of 72 hours.

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Samsung launches ‘Bordeaux’ range of LCD panels; eyes 50 pc market share by year-end

Samsung India has announced the launch of its ‘Bordeaux’ series of LCD panels in the Indian market. Available in 26”, 32” and 40” screen sizes, the Bordeaux range is priced between Rs 34,990 and Rs 300,000.

exchange4media Mumbai Bureau 31-May-2006

Samsung launches ‘Bordeaux’ range of LCD panels; eyes 50 pc market share by year-end

Samsung India has announced the launch of its ‘Bordeaux’ series of LCD panels in the Indian market. Available in 26”, 32” and 40” screen sizes, the Bordeaux range is priced between Rs 34,990 and Rs 300,000.

“Product innovation, technology leadership and design represent the pillars of our brand strategy and the Bordeaux LCD range is another fitting example of this approach,” said R Zutshi, Deputy Managing Director, Samsung India.

As a reflection of its commitment to growing the LCD market in India and in recognition of its huge potential, Samsung India has also announced its plans to manufacture flat panel televisions in India. “We plan to commence manufacturing LCD televisions at our high tech Noida CTV facility from the third quarter of this year,” said Pradeep Tognatta, Director-Sales, Samsung India.

Samsung India is aiming for a 50 per cent market share in the LCD market in India by the end of this year. To announce the launch, the Korean major will be also unveiling in India their global ad films created by Leo Burnett, New York.

The company has also launched its new home theatre HT-XQ100 in India. “This home theatre model has been specially designed by the Samsung R&D team to match the elegance and sophistication of the ‘Bordeaux ’series. The HT-XQ100 represents a classic example of solution marketing by an electronics company and we are very proud to bring this industry-first initiative to India,” Tognatta said.

Samsung is offering a ‘Triple Zero’ (zero processing fee, zero interest and zero dealer buy down) finance offer on its entire LCD range during the 2006 FIFA World Cup period.

“Our new, enhanced LCD range, coupled with our attractive finance offer available on the LCD range during the World Cup Soccer period, should incentivise consumers to enjoy the thrill of the soccer game, live on their Samsung LCD TVs. We are expecting a 30 per cent jump in our CTV sales during the May-June period this year over the corresponding period last year,” Zutshi said.

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Motorola launches MobileMe in India with portfolio of Bluetooth wireless devices

Motorola has launched its portfolio of Bluetooth wireless devices in India, which are set to enhance the mobile experience for consumers in India. Motorola also established a separate business unit in India to focus on accessory products.

exchange4media News Service 06-May-2006

Motorola launches MobileMe in India with portfolio of Bluetooth wireless devices

Motorola has launched its portfolio of Bluetooth wireless devices in India, which are set to enhance the mobile experience for consumers in India. Motorola also established a separate business unit in India to focus on accessory products.

It reflects the current transformation that the mobile lifestyle market is going through with greater emphasis and acceptance of accessory products with Bluetooth being integral part of the consumer mobile experience.

Motorola recently entered into an agreement to extend its previously established strategic relationship with Bharti Teletech Ltd to leverage their strong national presence. The devices will be available through leading retail outlets in 30 metropolitan cities across India. Bharti Teletech has over 250 distributors with over 11,000 retail channels that will help Motorola reach out to the widest customer base possible.

“Motorola’s continued focus on consumer needs and experiences have resulted in the creation of an extensive portfolio of products and lifestyle statements that underscore our existing global leadership position in the Bluetooth marketplace,” said Steen Ronholt, Director and General Manager, MobileMe, High Growth Markets, Motorola.

He added, “We have taken Bluetooth devices from a practical expression of technology to a design statement. For example, a colour handset can now reflect your personality. We are also very excited to partner with Bharti to bring these products to the Indian consumers.”

Speaking on the occasion, Narendra Nayak, Director Business Development, India MobileMe, Middle East & Africa Motorola, said, “Industry estimates show that India is one of the largest growing mobile markets in the world, proving that the Indian consumer is embracing mobile technology and is now seeking to further enhance their mobile experience.”

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Sony Ericsson unveils new Walkman phones

Sony Ericsson on Thursday introduced three new Walkman phones – W810i, W700i and W300i – increasing its portfolio of models in India to 16.

exchange4media News Service 04-May-2006

Sony Ericsson unveils new Walkman phones

Sony Ericsson on Thursday introduced three new Walkman phones – W810i, W700i and W300i – increasing its portfolio of models in India to 16.

Speaking at the launch, Sudhin Mathur, GM, Sony Ericsson India, said, “Sony Ericsson aims to bring the concept of ‘Music on the Go’ to all consumers. In view of the overwhelming response to Sony Ericsson’s flagship Walkman phones – W800i and W550i – last year, we are pleased to expand the Walkman range to address all segments of our consumers. These phones will revolutionise their music listening experience by redefining the way they listen and enjoy music.”

Along with the phones, the company launched both portable and desk mobile docking stations and speaker accessories. The phone supports both MP3 and AAC music file formats. The sets are priced between Rs 12,995 and Rs 21,995.

Speaking on the promotional and marketing front, Mathur said, “We will conduct a Walkman tour in seven big cities and display our new items in the malls and key shopping areas. Secondly, we will create special Walkman zones in the 200 Sony World stations in 85 cities where visitors can relish the new experience. As part of our tie-up with Sony BMG, we will declare a song of the month.”

On the marketing front, the company will launch a 360-degree campaign, including TV and outdoor within 30-45 days. Dentsu Marcom is handling the creatives of the company, while Mediaedge is the media agency.

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Motorola launches PEBL handset in India at Rs 10,990

Inspired by nature, Motorola India has come up with a new handset called PEBL. Targeted at the style conscious consumers, the oval shaped phone, which was unveiled in the Capital on Tuesday, is priced at Rs 10,990.

exchange4media News Service 13-April-2006

Motorola launches PEBL handset in India at Rs 10,990

Inspired by nature, Motorola India has come up with a new handset called PEBL. Targeted at the style conscious consumers, the oval shaped phone, which was unveiled in the Capital on Tuesday, is priced at Rs 10,990.

Speaking at the launch, Allen Burnes, Corporate Vice-President, High Growth Markets, Motorola, said, “The PEBL reflects the ingenuity of design and technological advancement associated with Motorola. Following the success of the RAZR and SLVR, the PEBL is yet another iconic phone from Motorola combining form with functionality.”

PEBL reflects the qualities of a pebble, which is tactile and soft. The phone has been designed in a way so as to build upon the foundation of Motorola’s design strategy and product portfolio in the region. After the resounding success of the RAZR in India, it was a conscious decision of the company to launch PEBL in India.

The new offering from Motorola is equipped with features like automated opening mechanism that can be operated with one hand as well as integrated Bluetooth wireless technology, advanced voice recognition, up to 5MB of memory and a VGA camera. PEBL has been launched in India in black and red colours and will be shortly available in blue, orange, pink and green as well.

The company has unveiled some high-end phones in the Indian market in the recent past. Asked on the size of the market for such kind of handsets in India, Llyod Mathias, Director Marketing-Mobile Devices, Motorola, put it in the region of 25 per cent. He said, “Action on the top end will continue to increase.”

The TVC for PEBL created by renowned filmmaker David Fincher, director of movies such as ‘Panic Room’, ‘Fight Club’ and ‘Se7en’, has started coming on air from April 12. Sharing more on the marketing initiatives, Mathias, said, “The PEBL, created to emotionally engage with consumers, will be promoted in a multi-tiered media campaign comprising TV advertising, press ads and outdoor media.”

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Apple unveils new range of products; launches 1GB iPod Nano at Rs 9,700

Apple introduced a range of products in the Capital on Tuesday. To start off, the company unveiled a new 1 GB iPod Nano. Priced at Rs 9,700, the new iPod is equipped with the same features as its 2GB and 4GB versions and can hold up to 240 songs and 15,000 photos.

exchange4media News Service 29-March-2006

Apple unveils new range of products; launches 1GB iPod Nano at Rs 9,700

Apple introduced a range of products in the Capital on Tuesday. To start off, the company unveiled a new 1 GB iPod Nano. Priced at Rs 9,700, the new iPod is equipped with the same features as its 2GB and 4GB versions and can hold up to 240 songs and 15,000 photos.

“Now everyone can afford an iPod Nano, with our new 1GB model starting at just Rs.9,700,” said Greg Joswiak, Apple’s Vice-President of Worldwide iPod Product Marketing. “The iPod is the world’s most popular digital music player with over 40 million sold, and now even more music lovers can experience the unrivaled combination of iPod and iTunes,” he added.

In addition, Apple announced that the iPod shuffle was now more affordable than ever with the 512MB and 1GB models priced at Rs 4,600 and Rs 6,500, respectively.

Among the other products that the company unveiled included the new iMac featuring Mac OS X running on the new Intel Core Duo processor. Starting at Rs 79,800, every new iMac comes with iLife’ 06, the next generation of Apple’s award-winning suite of digital lifestyle applications featuring major new versions of iPhoto, iMovie HD, iDVD GarageBand and iWeb, which is one of the new iLife application that makes it easy to create amazing websites with photos, blogs and Podcasts.

“The iMac has already been praised as ‘the gold standard of desktop PCs’, so we hope customers really love the new iMac, which is up to twice as fast,” a statement quoting Apple CEO, Steve Jobs, said.

Apple also introduced its new MacBook Pro notebook computer. “MacBook Pro delivers dual processor desktop performance in a thin, sleek notebook,” said Jobs, adding, “The new MacBook Pro, with its Intel Core Duo dual core processor, delivers the performance of not just one, but two G5 processors in the world’s most stunning one inch thin design.”

Among the other things unveiled by the company were a new Mac mini with Intel Core Duo processor priced at Rs 35,500, iPod Hi-Fi at Rs 27,700. Besides, iLife ’06, and iWork ’06 are priced at Rs 4,800 each as well as a iPod Radio remote at Rs 3,600.

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Lenovo-branded PCs launched in India; Saif, Soha Ali Khan roped in as brand ambassadors

Lenovo has unveiled its branded PCs in India, following the recent introduction of Lenovo-branded PCs to a worldwide audience, moving out from China. Lenovo has also roped in Bollywood brother-sister duo of Saif Ali Khan and Soha Ali Khan to endorse its products.

exchange4media Chennai Bureau 04-March-2006

Lenovo-branded PCs launched in India; Saif, Soha Ali Khan roped in as brand ambassadors

Lenovo has unveiled its branded PCs in India, following the recent introduction of Lenovo-branded PCs to a worldwide audience, moving out from China. Lenovo has also roped in Bollywood brother-sister duo of Saif Ali Khan and Soha Ali Khan to endorse its products.

Commenting on the association with the Bollywood stars, Neeraj Sharma, Managing Director, Lenovo South Asia, said, "We've chosen them carefully to reflect our values of innovation, excellence and passion. They are, we believe, on the path to mega stardom, fan following and commercial success. They appeal to young and old alike as we believe our PCs and notebooks will too."

The company has introduced the Lenovo 3000 family of PCs for the consumer and small business segments. This includes the Lenovo 3000 Q and Lenovo 3000 H desktops aimed at the consumer audience, the Lenovo 3000 J series of desktops for small office and small businesses, and the Lenovo 3000 C series of notebooks targeted at small businesses and individual buyers.

"Lenovo designed the 3000 product lines for customers seeking innovative, stylish and worry-free PCs," said Sharma, adding, "The Lenovo 3000 family presents an attractive option to consumers looking for easy-to-use technology with comprehensive service and support."

The launch of the Lenovo 3000 series further strengthens Lenovo's focus on India, which has been identified by the company as a key growth market. An 'enhanced' distribution model has been put in place using regional distributors, identified to react faster to local reseller needs. These distributors will be in addition to the five national distributors Lenovo currently has.

The brand will also look at growing the Tier-II and III cities with an increased channel and retail presence. Exclusive Lenovo storefronts, multi-branded storefronts and service and support centres across India, will aid reach.

On the customer support front, Lenovo's 'Think' line of products – ThinkPad and ThinkCentre PCs – will be brought under the 'ThinkPlus' programme and serviced directly by IBM. The Lenovo 3000 family of PCs will be serviced under the programme 'Lenovo Care'. The consumer PC (3000 Q and H) range will be serviced by RT Outsourcing and TVSE, while PCs for the small business segment (3000 J and 3000 C) will be serviced by IBM.

"This is a new way of doing business and not just a product announcement. We are touching every element of the customer purchase and experience cycle from product, route to market, marketing to service and support," said Anil Philip, Director, Marketing and Strategy, Lenovo India.

The consumer business in India was being seen as a huge opportunity that Lenovo could tap to build a global brand identity, explained Sharma.

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Philips launches wall mountable Hi-Fi system

Philips Electronics India Ltd has launched the MCM 240, a Hi-Fi system equipped with a wall mountable feature. Priced at Rs 5,999, the Philips MCM 240 is available across the country and exclusively at Philips Arena showrooms.

exchange4media News Service 25-February-2006

Philips launches wall mountable Hi-Fi system

Philips Electronics India Ltd, a subsidiary of Netherlands-based Royal Philips Electronics, has launched the MCM 240, a Hi-Fi system recently. Priced at Rs 5,999, Philips MCM 240 is available across the country and exclusively at Philips Arena showrooms.

Speaking about the Philips MCM 240, Mrugesh Gaglani, Brand Manager, Philips Music Systems, Philips Electronics India Ltd, said, “Philips has always worked towards bringing newer technologies and providing ‘best value for money’ products to the consumers. The MCM 240 is a trendy, progressive Hi-Fi system that not only delivers on sound quality, but also rakes up points due to its compact sleek design. This unique innovation is aimed at consumers looking for convenience and brilliant looks without compromising on sound quality.”

Philips MCM 240 is equipped with a wall mountable feature, which makes it distinct from other systems. The Hi-Fi system also has a sleek front motorised CD door with viewing window, besides there is digital sound control for optimised music style settings. The Hi-Fi system is also equipped with auto digital FM tuning.

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Yves Saint Laurent comes to India with a tribute to ‘Cinema’

Multi-brand luxury goods company Yves Saint Laurent has officially entered India with the launch of ‘Cinema’, its new premium perfume for women, which was unveiled in Kolkata on February 12.

exchange4media Kolkata Bureau 13-February-2006

Yves Saint Laurent comes to India with a tribute to ‘Cinema’

Multi-brand luxury goods company Yves Saint Laurent (YSL) has officially entered India with the launch of ‘Cinema’, its new premium perfume for women ‘with a floral fragrance that promises to reveal the star inherent in every woman’, which was unveiled in Kolkata on February 12.

YSL Beaute is the fragrance and cosmetic division of the Gucci Group, the luxury arm of Pinault Printemps Redoute Group, headquartered in France. Apart from Yves Saint Laurent, the other prominent brands are Bvlgari, Davidoff, Jil Sander, Chopard, and Esprit among others.

Speaking at the launch, Mohammed Aljeda, Vice-President and Managing Director, YSL Beaute, Middle East, said, “Cinema is possibly a resurgent or an interpretation of classic modern day fragrances.”

It is for the first time that an international brand has been launched in Kolkata, the favourite destinations usually being Mumbai or Delhi. Commenting on this Aljeda said, “Kolkata is known for its passion for movies and theatre. Also, the women of Kolkata are known for their elegance, so Kolkata was chosen as the launch destination.”

It is for the first time the YSL is officially entering the Indian Indian market. Kolkata-based advertising agency Mileage Advertising Services will handle the media business of YSL.

Said Amitava Majumder, Managing Director, Mileage Advertising Services, “Since the brand is called ‘Cinema’, it is only befitting to use the same media, which, too, has evolved significantly with the multiplex culture. Other than this, there will be mainline magazines, events and advertorials.”

The account size is estimated to be over Rs 2 crore and likely to increase depending on the market response.

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Rado opens exclusive boutiques in Chennai, Delhi, to set up 15 boutiques by mid-2007

Swiss watch company Rado on Wednesday opened its first exclusive boutique in Chennai, a day after it launched a similar boutique in Delhi. The company plans to increase the number of exclusive boutiques from the present five to 15 by mid-2007.

exchange4media Chennai Bureau 19-January-2006

Rado opens exclusive boutiques in Chennai, Delhi, to set up 15 boutiques by mid-2007

Swiss watch company Rado opened its first exclusive boutique in Chennai on Wednesday, a day after it launched a similar boutique in Delhi. The company plans to increase the number of exclusive boutiques from the present five to 15 by mid-2007, while it plans to increase its presence in retail outlets from the present 131 to 145 by December 2006.

Speaking on he occasion, Peter Kaeser, Vice-President, International Sales, Rado Watch Company, said, “Rado is a fast-growing brand across the world, and also in India. Last year, in value terms, we registered a growth of 35 per cent in India. We hope to achieve a similiar growth this year too.”

Apart from Delhi and Chennai, Rado already has exclusive brand boutiques were in Bangalore, Mumbai and Ahmedabad. At the launch of the Chennai boutique, the brand also unveiled a new model, Sintra White. Launched by brand ambassadress Lisa Ray (who has been associated with the brand for over five years now), the Sintra White is priced between Rs 145,000 and Rs 350,000.

Kaeser added, “Chennai is a strong market for Rado in the country today. This is the first boutique we are inaugurating in Chennai. The city deserves the latest international design and displays that have been implemented here today.”

The newly launched boutiques are modeled on international styling, with new furniture concepts adopted by Rado internationally, according to the spokesperson. China, Japan and Thailand are currently the top markets in Asia for the brand.

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Kodak India unveils new digital cameras and Printing Kiosks

To have a further say in the growing digital camera space, Kodak India has launched its Kodak Easyshare P-Series camera line and new digital printing solution – Printing Kiosks. This new class of advanced digital cameras extends Kodak’s signature ‘simplicity of operation’ to avid photographers, giving them better tools to capture the exact images they want.

exchange4media Mumbai Bureau 07-January-2006

Kodak India unveils new digital cameras and Printing Kiosks

To have a further say in the growing digital camera space, Kodak India has launched its Kodak Easyshare P-Series camera line and new digital printing solution – Printing Kiosks. This new class of advanced digital cameras extends Kodak’s signature ‘simplicity of operation’ to avid photographers, giving them better tools to capture the exact images they want.

“While serious photographers demand advanced photographic controls, they are also craving easier to use cameras and systems, an area in which Kodak excels,” said Ravi Karamcheti, Managing Director, Kodak India Pvt Ltd, and Country Business Manager of the Digital & Film Imaging Systems division.

“The P-Series breaks new ground by deftly combining high performance and simplicity. The flagship Easyshare P880 camera introduces a new, highly compelling alternative to pricier, bulkier DSLRs,” he informed. Along with P880, Kodak has also launched P850. While the former is priced at Rs 29,999, the latter is priced at Rs 26,999.

Perhaps the most interesting launch in the photography print space is the Kodak Picture Kiosk. It is part of Kodak’s award-winning, innovative line of more than 70,000 photo kiosks at retail locations worldwide. Kodak India announced this new digital printing solution to make it easier for traditional and non-traditional retailers alike to gain entry into the rapidly growing digital printing space.

The Kodak Picture Kiosk offers consumer a full-service digital photography solution, supporting all popular digital media formats (for e.g., memory cards, CDs) and camera phone printing via Bluetooth and infrared technologies. In addition, it offers to the consumer an exciting range of services beyond standard printing such as Kodak picture CDs, a range of printing sizes and editing options, customised borders and even photo calendars.

Kodak Picture Kiosks will help retailers harness the potential of the digital printing market. “More and more consumers are using digital cameras and camera phones, and in turn, we are seeing an incredible surge in the demand to print digital pictures. By introducing the Kodak Picture Kiosk, we’re generating new opportunities for retailers to leverage digital printing technology for increased sales,” said Karamcheti.

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