Vikatan Group makes senior appointments across India
Alok Srivastava joins as AVP for Northern & Eastern regions, TM Vijaydas and Shaila Wajid have taken over as business heads of Western and Rest of South (Karnataka, Telengana and AP) markets, respectively
Vikatan Group has roped in Alok Srivastava, former AVP of Delhi Press, to join as AVP for Northern & Eastern regions and will be based in Delhi. And in a parallel development, TM Vijaydas and Shaila Wajid have taken over as business heads of Western and Rest of South (Karnataka, Telengana and AP) markets, respectively. All will be reporting to B Srinivasan, MD, Vikatan Group.
With a career spanning 22 years, Srivastava was previously associated with Outlook Group, Times Group, and India Today in the past. Prior to this Vijaydas was associated with Harmony as Business Head and previously been with Times Group for over 19 years. Wajid with over 15 years of experience was previously associated with Times Group, Anand Bazar Patrika and HT Media as National Sales Head for Mint.
Commenting on the new appointments, Srinivasan said, “Contrary to popular perception, Vikatan Group is much more than a magazine media group. For the last two years, Vikatan has moved to providing holistic content solutions in order to deliver engaged audiences across platforms. Our brand solutions team organizes more than 150 brand engagements & activations each year for our clients. We see ourselves as platform for brands who are reaching out their relevant TG in Tamil Nadu and across Tamil Diaspora.”
“I welcome Alok, Vijaydas and Shaila to the Vikatan family. Besides bringing in a fresh perspective to Vikatan Group, they will be the face of the Vikatan brand in their respective regions. With their wealth of experience of handling national clients, Alok, Vijaydas and Shaila will be responsible for nurturing new clients and agency relationships in their respective regions,” said Srinivasan.
“Tamil Nadu is a P1 market for many national brands. Our retail, FMCG and white goods clients are among those who have benefitted immensely from these solutions we have been able to provide them. Our TN team is very strong and we are looking forward to strengthen our national presence. The combined experience these professionals bring in, will certainly take the Vikatan Group to new strengths,” concluded Srinivasan.
The group is the brand owner of Tamil magazine Ananda Vikatan, Vikatan.com and TV fiction producer Ananda Vikatan TV.
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