The Souled Store acquires Redwolf

Redwolf’s founders Ameya Thakur, Rahul Jaisheel and Vivek Malhotra will be joining The Souled Store team

by e4m Staff
Published: Apr 29, 2025 4:24 PM | 2 min read

The Souled Store has announced that Redwolf, a pop culture merchandise brand, is now officially a part of the company. This acquisition marks the beginning of a new era for both brands, as we join forces to bring fans even more of the unique, fandom-driven products they love, stated a press release.

“Redwolf’s founders - Ameya Thakur, Rahul Jaisheel and Vivek Malhotra, known for their vision and creativity in shaping the world of fan merchandise, will be joining The Souled Store team. Their expertise and passion will play a crucial role in further enhancing our ability to offer innovative products that resonate with fans across India and beyond,” according to the reelase.

“Merging with The Souled Store was the next logical step in realizing our vision of bringing the best pop culture merchandise to the Indian audience. All three of us are huge pop-culture geeks ourselves and look forward to leveraging the scale provided by The Souled Store to take the brand to greater heights,” said Vivek Malhotra, Co-Founder of Redwolf.

"We are absolutely thrilled to welcome Redwolf to The Souled Store family. Their incredible creativity and commitment to providing fandom-inspired products is a perfect fit,” said Vedang Patel, Co-Founder of The Souled Store. “This acquisition will strengthen our mission to become the Home of Pop-culture in India. We are excited to co- build this shared vision with the founders of Redwolf.”