Tarun Katial appointed as CEO of ZEE5

Meanwhile Archana Anand has been promoted to Chief Business Officer-Zee5 Global (India & International)

e4m by exchange4media Staff
Updated: May 21, 2018 2:32 PM
Tarun Katial

Tarun Katial has been appointed as the Chief Executive Officer (CEO) of its OTT service ZEE5 by ZEEL. We have approached ZEEL and Katial, but we haven’t received any comment from either up to the time of filing this story. On Katial's Linkedin profile it also says, “Now also leading OTT platform ZEE5.”

Meanwhile Archana Anand has been promoted to Chief Business Officer-ZEE5 Global (India & International).

Earlier last April Katial had taken up additional responsibilities at Zee Entertainment Enterprises Limited (ZEEL) which include, TV and digital content production. He is already heading Big FM (which he has founded) as its COO-CEO, Zee Magic and Zee Ganga.

Apart from having a rich bouquet of exciting original content lined up across 6 different languages, ZEE5 will showcase latest blockbuster movies on the platform. With a slate of 20 Originals to be launched in 2018, the platform will have 90+ shows by the end of March 2019.

The pricing model is based on a "freemium" pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content at a special launch offer price of INR 99 per month instead of the actual monthly pack price of Rs 150.

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