Streax awards digital media mandate to Togglehead

Togglehead will now be responsible for the complete online presence of the brand’s consumer division

by exchange4media Staff
Published - May 2, 2019 2:13 PM Updated: May 2, 2019 2:13 PM
Togglehead Streax

Streax, a brand championing in the field of hair care and color, recently assigned its digital media mandate to Togglehead, one of India’s leading digital solution agencies. Togglehead will now be responsible for the complete online presence of the brand’s consumer division.

The holistic digital agency will be responsible for generating creative, effective strategies for the brand, right from ideation to execution; post which, campaign results and insights will also be analyzed. In addition to social media marketing, influencer marketing is a medium the team will look into. Backed with a thorough understanding of the brand and its consumers, Togglehead will suggest and implement optimum digital collaborations for Streax.

Speaking on the new win, Aatef Bham, Co-founder, and Director of Business Development, Togglehead says, “Streax has maintained a notable recall in the market; we look forward to influencing the way the brand will be perceived in the digital space. With various fashion and beauty brands as a part of the Togglehead family, we understand the cluttered space and aim to push boundaries with personalization and innovation.”

Commenting on the appointment, Mridul Munet, Chief Marketing Officer, Streax says, "We are excited to partner with Togglehead for our digital marketing ventures. The objective of this vibrant, agency-brand alliance is to reach out to our digitally savvy consumers. We look forward to sharing fashion and social trends through the digital medium with Togglehead paving the way."

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