Rediffusion bags Ruchi Foodline’s creative mandate

The account will be handled out of the agency’s Kolkata office

e4m by exchange4media Staff
Updated: Jun 12, 2020 10:46 AM
Ruchi rediffusion

RUCHI Foodline, the manufacturer and exporter of spices, vermicelli, pasta, noodles, cereals, frozen ready-to-eat products and mixes, has assigned its creative duties to Rediffusion Brand Solutions.

Debabrat Patnaik, Head of Marketing, Ruchi Foodline, says: “We have been known for our quality and authenticity of products. There’s always a constant endeavour to introduce new and better products for our valued customers. However, communicating the message effectively holds the key in differentiating ourselves from the competition. So we wanted a partner who will disseminate our message in an effective manner. We are happy to have Rediffusion on board to help us achieve our goals.”

Navonil Chatterjee – Joint President & Chief Strategy Officer, Rediffusion Brand Solutions, says: “This was one of our last pre-Covid pitches and we are extremely happy to partner Ruchi Foodline in a hopefully post-Covid world. Clearly food was one of those few categories, which was corona-proof. The fact that food can help families to bond in many meaningful ways, has been clearly proven during this pandemic and we hope that we can make Ruchi Foodline a lifeline to more and more consumers across the country”.

On the win Nilanjan Dasgupta and Piyash Ghosh, EVP & ECD, Rediffusion Brand Solutions, said: “For us at Rediffusion, this is a great beginning in the auspicious land of Orissa. Owing to their superior quality and authentic taste RUCHI FOODLINE products have garnered high level of customer confidence for the last 45 years. They are now looking to expand nationally and we are very happy to partner in their progress."

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