Netflix India appoints BookMyShow’s Arushi Maheshwari as Manager, Corp Communications

Prior to BookMyShow, Maheshwari was part of corporate communications team at Aircel for nearly four years 

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Netflix India has roped in Arushi Maheshwari, former Senior Manager, PR and Corporate Communication at BookMyShow, as part of its corporate communications team. 

Maheswari had been associated with BookMyShow for almost three years. Prior to joining BookMyShow in 2016, Maheswari was part of the corporate communications team at Aircel where she spent close to four years managing communication and public relations for the company. 

Maheshwari is an alumnus of the Indian Institute of Mass Communication, New Delhi, and holds Master’s in Mass Communication from Guru Jambeshwar University. 

Netflix has witnessed phenomenal growth in India, which is fast becoming a lucrative hub for the streaming giant. Last year, Netflix released three titles catering to the Indian audience— horror miniseries ‘Ghoul’, crime drama ‘Sacred Games’ and ‘Lust Stories’, a short film series. 

Netflix now plans to release one major new original Indian title every month over the next 12 months.

 

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