Netflix hires BBC Studios’ Jackie Lee-Joe as Chief Marketing Officer
Lee-Joe will succeed Kelly Bennett, who retired from the company earlier this year
Netflix has hired BBC Studios’ Jackie Lee-Joe as its Chief Marketing Officer, according to media reports. Lee-Joe had been associated with BBC Studios as the CMO since 2015.
Lee-Joe will succeed Kelly Bennett, who retired from the company earlier this year. It is reported that she will start at Netflix in September and will be based in Los Angeles.
On the appointment, reports quoted Ted Sarandos, Netflix Chief Content Officer, as saying that “Jackie is a truly original thinker with a wealth of global experience — making her the perfect fit as our next chief marketing officer.”
Lee-Joe was meanwhile quoted as saying that she is thrilled to be joining “one of the most creative, dynamic and fearlessly innovative companies in the world.”
Lee-Joe joined the BBC in November 2015 from Microsoft-owned Skype, where she was global director for audience, entertainment marketing and broadcast media. She has over 20 years of marketing experience.
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