Maruti Suzuki India appoints Genesis BCW as Agency of Record

The new national mandate covers Corporate, CSR, Products and Services

by exchange4media Staff
Published - Jun 18, 2019 3:02 PM Updated: Jun 18, 2019 3:02 PM
Maruti Suzuki

Genesis BCW, a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, has announced its appointment as agency of record for Maruti Suzuki India Limited, the largest passenger vehicle manufacturer in India.

Genesis BCW will work with Maruti Suzuki to enhance its local brand image and create a positive impact across corporate, products and services, as well as its Corporate Social Responsibility (CSR) portfolios.

“We are happy to welcome Genesis BCW as our new communications partner and look forward to a positive and successful partnership,” said Sanjeev Handa, Vice President and Head of Corporate Communications, Maruti Suzuki India Limited. “With the breadth and depth of their expertise in handling cross-category corporates and brand image for clients, we are confident about their ability to deliver strategic communications that align with our business objectives.”

“Over three decades ago, Maruti Suzuki revolutionized the four-wheeler industry in India and it continues to build on its legacy today with the largest market share and a diverse portfolio of premium cars, providing customers with great value for their money,” added Prema Sagar, Chief Executive Officer & Founder, Genesis BCW. “We are delighted to have the opportunity to take that story forward. Our team is ready to push the boundaries of creativity, agility, and imagination to deliver impact for Maruti Suzuki.”

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