Madison’s HiveMinds wins Google Premier Partner Awards 2018 for Search Innovation

HiveMinds has won the award for their work on Curefit

e4m by exchange4media Staff
Updated: Dec 11, 2018 6:18 PM
Award

Hiveminds, the newly acquired Search specialist digital agency of Madison World, has won the Search Innovation Award for their work on Curefit, at the 2nd edition of the Google Premier Partner Awards 2018, India.

The Google Premier Partner Awards honours innovation in digital marketing across Search, Mobile, Video, Display, Shopping and Growing Businesses Online. Google Premier Partner Award in search innovation is given for expertise and innovation with Google search ads. Examples include creative uses of auto-bidding or optimizing beyond the last click to help clients achieve their goals online. Out of 300+ Google Premier Partners in India, only six agencies were shortlisted for the award.

Curefit is an FMCG-health & fitness solutions provider, founded by former Flipkart executives Mukesh Bansal and Ankit Nagori. For Curefit, HiveMinds through its continuous effort and stacked approach, has been able to deliver 6X improvement in conversions and helped acquire new users consistently, the company said in a statement.

Hiveminds also used:

  • Hyper localized ads to personalize messaging based on user data signals using Google’s smart business feed platform
  • Compelling ad formats like countdown feature, pin-code based bid adjustments
  • Smart remarketing strategies

All this helped the brand deliver 6X increase in conversions, as well as a 30 per cent drop in overall customer acquisition costs.

Talking about the award, Jyothirmayee JT, Founder & CEO, Hiveminds, said, “HiveMinds is arguably one of the strongest performance marketing agencies out of India. Winning this award from Google in the core category of search innovation is very encouraging for us. What's more special, is the award was for our work with another ambitious startup, growing multifold every month and are destined to be an industry leader like many of our clients whom we have engaged at an early stage”.

HiveMinds specialises in providing end-to-end digital marketing solutions like SEO, Performance & Paid Campaigns, Analytics, Social Media, Digital Branding and Creative & Content services, for leading brands and startups in India, US and the Middle East. HiveMinds handles key clients such as bigbasket, Teabox, Sonata Watches, Portea, Zoomcar and Cloudnine Hospitals.

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