Liqvd Asia bags creative & social media mandate for Tata Shop Share Smile

The account was bagged after a multi-agency pitch

e4m by exchange4media Staff
Updated: Sep 11, 2020 3:12 PM

A fierce multi-agency pitch was conducted for the prestigious Tata Shop Share Smile programme. Liqvd Asia has won the mandate. The Tata Shop Share Smile Social Media & Creative Management mandate will be handled out of Liqvd Asia’s Mumbai office.

Shop Share Smile is a special programme for all Tata employees and the channel partner of a Tata Group company in India where in employees, the family & friends they refer and the channel partners, who get invited by a Tata company, can avail offers from various participating Tata Group companies. 

Liqvd Asia will be responsible for a comprehensive creative & social media strategy that would focus on the building awareness and more engagement on the initiative brought by Tata Group. The mandate includes 360-degree social media management, maintenance and upscaling of the various social media handles and up the game of creative management.

Tanushree Radhakrishnan, COO Liqvd Asia, said “Tata is one of the most loved brands in the country and it’s definitely a privilege to be the face of such an esteemed brand and be responsible for their outlook towards their enormous clientele. We are glad that the team at TATA Shop Share Smile has entrusted us with this task and we are confident of putting our best foot forward.”

Speaking on the occasion Purnima Kathuria Bhambri, National Brand Strategy Head Liqvd Asia said “It's a fantastic win. We are honoured and proud to have a Tata group company on our client portfolio. This prestigious win serves as a great testament of our strategies and services that we have been offering to our clients. With the same zeal, we are confident of delivering our best of services and out-of-the-box solutions to Tata Shop Share Smile."

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