Licious elevates Varun Sadana as Co-founder

Sadana, till now Senior VP – Operations, has been associated with Licious for last two years

e4m by exchange4media Staff
Updated: Aug 13, 2019 12:10 PM



Licious has elevated Varun Sadana, Senior VP – Operations, as a Co-founder. The Company has set itself multiple ambitious targets which will call for strategic diversifications and expansions.

Sadana has been associated with Licious for the last two years. With over 15 years of industry experience he brings with him an extensive knowledge about the market and nuanced understanding of the brand.

Prior to joining Licious, Sadana worked with Snapdeal as the company’s Vice President - Category Management – Electronics at their New Delhi office. His five-year-long experience with the company included management of the electronics business vertical, overlooking the category planning, business development, and operations.

Armed with a decade-long experience in the FMCG and retail space, Sadana has worked with some of the major brands in India, such as Hindustan Unilever, GlaxoSmithKline and IBM, to name a few.

Commenting on the new appointment, Rahul Jain, Head, Human Resources, Licious said: “We are delighted to welcome Varun Sadana onboard as a Co-Founder. Varun has been instrumental in driving Licious’ vision over the last two years. Licious has always believed in building a core team empowered by people who are high on intent, competency and passion. As we complete five years of operations, we realise that at the core, our success lies in our team whose wholehearted participation and brand ownership enriches the company’s growth journey. We look forward to having Varun lead the way along with other leaders, as we continue to build India’s first consumer unicorn company.”

On his appointment, Sadana said: “I am looking forward to this next chapter. It's amazing to see how Licious has grown in such a short span of time. What is notable though is the emphasis and trust that the company puts on their people. Licious is building a high performance, motivated and inspired team and I am proud to be a part of it. I am excited about the possibilities that the future holds.”

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