IdeateLabs appoints Porus Jose as Chief Creative Officer

Sajid Dadarkar and Ashwini Vyas have both been appointed as Senior Creative Directors

e4m by exchange4media Staff
Published: Jun 3, 2020 7:47 PM  | 4 min read
Sajid Dadarkar, Porus Jose and Ashwini Vyas

Creative agency IdeateLabs has recently appointed two Senior Creative Directors to their team – Sajid Dadarkar & Ashwini Vyas. Among their various other responsibilities, the duo will be instrumental in charting a creative strategic roadmap for the agency and transforming the communication approach for its accounts.

The duo would be reporting to Porus Jose, who has been promoted to the role of Chief Creative Officer for the agency. Porus has been with IdeateLabs for more than 4 years and has driven creative practice with a team of more than 110 people reporting into him.

Sajid and Ashwini, both come with close to 15 years of experience each, in leading creative teams in some of the top advertising agencies. The innovative concepts, ideas and impact of the campaigns that they’ve worked on bear testimonials. Some of these campaigns were widely recognized across the Advertising & Marketing sectors.

Porus Jose, Chief Creative Officer, IdeateLabs commented on the happenings, “Experimentation is the cornerstone of great creative work. It’s one of the beliefs that Ash and Sajid share. The freshness of their thinking and their approach towards work will not only go a long way in bolstering the brands we work with but will also bring cohesiveness in the team and boost the spirit. It is also an exhilarating time for the agency with a whole host of new initiatives and client wins. I am excited to be leading this team as we go marching into the digital-first future.”

Vrutika Dawda, Director, IdeateLabs shared her views, “Team IdeateLabs has always been the hub of creative professionals. Porus is an integral part of the think tank at IdeateLabs and has contributed immensely to the growth of the agency. Adding Ash and Sajid to the team will up the ante of our creative offerings. The idea is to make them the brand custodians, and inculcate the sense of ownership, accountability and responsibilities in the creative function. They will be the driving force in taking our clients from ‘satisfied’ to ‘delighted’. I’m sure, the team will benefit immensely from this senior leadership, led by Porus”.

Having worked on a diverse set of brands such as HUL, Lenovo, MRF, Royal Challengers Bangalore (RCB), Tata Motors, Vodafone amongst others, Ashwini strives to deliver maximum ROI for the brands with his creative energies. His mantra is to lend the x-factor to all the work his team delivers. Ashwini has the expertise in all those areas that IdeateLabs was looking for.

Sharing his reasons for joining IdeateLabs, Ashwini Vyas said, “Over these years, I have been collecting creative experiences at some of the best advertising agencies in India. My aim is to uplift the art and groom my team for award-worthy ideas by providing them with accurate direction. I am excited to work with this fun-loving bunch of people in the creative team. I plan to land some award-winning campaigns in the current year and make that a practice” Sajid comes with a rich advertising background across agencies, spanning two countries. Having worked with vast and diverse portfolios from chocolates, baby care to automobile and airlines, he comes with a keen insight into the consumer’s mind and the way he/she behaves. He has worked with clients such as Fair & Lovely, Cadbury Dairy Milk, Parle-G, Pepsodent, Standard Chartered Bank, Singapore Airlines, Emirates Airlines, and Nissan, to name a few.

Sajid Dadarkar said, “I’m glad to be a part of the robust team at IdeateLabs. The kind of freedom I see in this Company is something I haven’t seen in many places. I plan to put my myriad experiences in the industry, working on a large spectrum of categories. Also, it will be a great opportunity to put this knowledge to use for the young and coming generations of creative minds”.

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Rajya Sabha MP Dr Sasmit Patra joins enba jury panel

Dr Patra is currently the National Spokesperson and Media Coordinator of Biju Janata Dal

By exchange4media Staff | Mar 23, 2023 9:04 AM   |   1 min read

sasmit patra

Rajya Sabha MP Dr Sasmit Patra has joined the exchange4media News Broadcasting Awards (enba) jury panel. Patra is the member of the Parliament of India representing Odisha in the Rajya Sabha, the upper house since June 28, 2019. He is currently the National Spokesperson and Media Coordinator of Biju Janata Dal.

Dr Patra has a rich experience of academia as well as public policy and governance. Apart from political work and social work, he comes with 17 years of work experience in academics, business research, industry and corporate sector, UNDP-Government of Odisha project.

He was the Dean of XAVIER-EMLYON Business School, the first Indo-French business school in India, a joint collaboration between Xavier University, Bhubaneswar and Emlyon Business School, France. An academic by profession, he has taught courses in the areas of organisational behaviour and human resource management. He also has experience of working in industry.

enba was formulated by the exchange4media group in 2008 with the objective of recognizing the best in television news. The awards honour industry leaders who are responsible for shaping the future of television broadcasting in India. This year, enba is in its 15th edition. The grand jury will be led by Sunil Arora, a senior bureaucrat and former Election Commissioner of India.

 

 

 

 

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Havas Media Group India wins media mandate for V-Guard

The account will be handled by the agency’s Bengaluru team

By exchange4media Staff | Mar 17, 2023 8:56 AM   |   2 min read

havas

Havas Media Group India (HMGI) has recently won the integrated media mandate of V-Guard Industries Limited, a consumer electrical and electronics company.

The mandate was won following a highly competitive multi-agency pitch and includes Digital, TV, Print, Radio, OOH, Cinema duties. The account will be handled by the agency’s Bengaluru team lead by Saurabh Jain, Managing Partner – South, Havas Media Group India alongside the able leadership of Uday Mohan, President and Chief Client Officer, Havas Media Group India.

Havas Media Group India and V-Guard will work closely to develop and implement an integrated media strategy that will effectively reach and engage with their target audience. The expertise of Havas Media Group India will be invaluable to V-Guard in their expansion plans as their brand and reach continues to grow, the agency said.

Nandagopal Nair, Vice President & Head – Brand & Communications, V-Guard Industries Limited, said, "As a brand, we have always believed in consumer centricity. Today, the consumer purchase journey has become even more complex with multiple lines zigzagging about to move consumers from discovery to the final purchase. We were looking for a media partner who will navigate this complexity, work closely with the brand, align the defined media objectives to business and help achieve the desired outcomes. In Havas we found a partner who demonstrated the right strategic intent backed by a coherent, well-defined approach to deliver to the objectives. Would also like to thank Deloitte (Spatial Access) who partnered with us in the agency selection process."

Commenting on the win, Mohit Joshi, CEO, Havas Media Group India, said, "We are delighted to partner with V-Guard Industries, an established brand in the consumer electrical and electronics segment. Havas Media Group India is known for its innovative and data-driven approach to meaningful media solutions, and we are confident that our expertise will help V-Guard achieve their business objectives. We are looking forward to working together to develop a strong and effective media strategy that will drive their brand awareness and engagement."

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Filmmaker Madhur Bhandarkar to be part of enba jury panel

Bhandarkar is a renowned Indian director known for his socially conscious and female-centric movies

By exchange4media Staff | Mar 17, 2023 8:09 AM   |   2 min read

madhur bhandarkar

Madhur Bhandarkar, Indian film director, script writer and producer, has joined the exchange4media News Broadcasting Awards (enba) jury panel. In 2016, Bhandarkar was honoured with the Padma Shri, the fourth highest civilian honour, by the Government of India.

Bhandarkar is a famous name in the film industry. His drama film Chandni Bar (2001) won him the National Film Award for Best Film on Social Issues. He was also honoured with the National Film Awards for the Best Feature Film and Best Director for Page 3 (2005) and Traffic Signal (2007) respectively. Also, the drama film Fashion (2008) garnered him several accolades including National Film Award, Filmfare Awards nominations for Best Director and Best Screenplay.

He was conferred PL Deshpande Award (Zenith Asia Award) for significantly shaping the film making culture in his unique works. He is known as the 'the Film Maker of the First Decade of the 21st Century'. In November 2010, the National Film Archive of India (NFAI) announced to preserve all the films of Madhur Bhandarkar. With this, Chandni Bar, Page-3, Corporate, Traffic Signal, Fashion and Jail found space in Government's Archival data for Indian films.

The exchange4media Group formulated enba in 2008 with the objective of recognizing the best in television news, and to reward industry leaders who are responsible for shaping the future of television broadcasting in India. This year, enba is in its 15th edition. The grand jury this time will be led by Sunil Arora, a senior bureaucrat and former Election Commissioner of India.

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Amul MD Jayen Mehta joins enba jury panel

Mehta joined Amul in 1991 and has held several top positions in the company

By exchange4media Staff | Mar 17, 2023 8:04 AM   |   1 min read

jayenmehta

Jayen Mehta, Managing Director of Amul, has joined the enba jury panel.

Earlier COO, he succeeded RS Sodhi as Managing Director in January.

Mehta joined Amul in 1991 and has served as the brand manager, group product manager and general manager of the company. He has also been the MD in-charge of Amul Dairy, Anand in 2018.

Mehta is a gold medalist from Sardar Patel University and is an alumnus of the Institute of Rural Management, Anand, Gujarat.

The enba jury this year will be led by Sunil Arora, a senior bureaucrat, and former Election Commissioner of India.

In the last editions, the enba jury was led by Sh. Harivansh Narayan Singh – Deputy Chairman, Rajya Sabha, Dr. Kiran Karnik – Former President – Nasscom, Dr. Nasim Zaidi - Former Chief Election Commissioner of India, S.Y. Quraishi – Former Chief Election Commissioner of India, N. Ram – Chairman, Kasturi & Sons Ltd., Former Editor–in-chief The Hindu and Group Newspapers, Sanjay Gupta – Managing Director – Star India.

exchange4media formulated enba in 2008 with the objective of recognizing the best in television news, and to reward industry leaders who are responsible for shaping the future of television broadcasting in India.

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Manja wins integrated digital creative mandate for Taco Bell

The account was earlier with BBH India

By Tanzila Shaikh | Mar 16, 2023 4:33 PM   |   1 min read

Manja
Sources have confirmed to exchange4media that Manja has won the integrated digital creative mandate for Taco Bell, the world’s largest Mexican-Inspired quick-service restaurant chain. The creative agency was launched by BBH's Arvind Krishnan and Leo Burnett's Prajota Guha Thakurta in July 2022.
The account was previously with BBH India, which was awarded the mandate in 2019. Manja will be the agency on record from now on.

Taco Bell, which has been leveraging influencer marketing, collaborated with youth icon and gaming enthusiast Rannvijay Singha in 2021 for the #CravingMeetsGaming experience through a virtual Game Session in the racing game Forza Horizon 4. In the same year, they also did #ISeeATaco campaign as well. 

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Former Rajya Sabha MP Syed Zafar Islam joins enba jury

He is the national spokesperson for the BJP and a former member of the upper house of parliament from the Uttar Pradesh constituency

By exchange4media Staff | Mar 16, 2023 8:40 AM   |   1 min read

enba

Syed Zafar Islam former Rajya Sabha MP, and politician with the Bharatiya Janata Party has joined the enba Jury Panel.

He is the national spokesperson for the BJP and a former member of the upper house of parliament from the Uttar Pradesh constituency. He has previously been an investment banker and managing director at Deutsche Bank.

He was appointed as the non-official independent director of Air India 2017. Zafar Islam frequently writes opinion pieces on economic and political affairs in national publications like the Hindustan Times.

The enba jury this year will be led by Sunil Arora, a senior bureaucrat, and former Election Commissioner of India.

In the last editions, the ENBA jury was led by Sh. Harivansh Narayan Singh – Deputy Chairman, Rajya Sabha, Dr. Kiran Karnik – Former President – Nasscom, Dr. Nasim Zaidi - Former Chief Election Commissioner of India, S.Y. Quraishi – Former Chief Election Commissioner of India, N. Ram – Chairman, Kasturi & Sons Ltd., Former Editor–in-chief The Hindu and Group Newspapers, Sanjay Gupta – Managing Director – Star India.

exchange4media formulated enba in 2008 with the objective of recognizing the best in television news, and to reward industry leaders who are responsible for shaping the future of television broadcasting in India.

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Oscars 2023: RRR, The Elephant Whisperers win big for India

'Naatu Naatu' clinched a win for 'Original Song', and 'The Elephant Whisperers' bagged the golden statuette for 'Best Documentary Short Film' at the 95th Academy Awards

By exchange4media Staff | Mar 13, 2023 9:00 AM   |   1 min read

elephant whisperers

India has bagged its first Oscars for 2023 for the Netflix documentary movie ‘The Elephant Whisperers’ at the 95th Academy Awards for 'Best Documentary Short Film'. Kartiki Gonsalves and Guneet Monga the director-producer team behind the film have dedicated the win to India. SS Rajamouli's period action blockbuster 'RRR' also clinched a win for Original Song "Naatu Naatu."

The 40-minute documentary is centred on the bond between animals and humans and tells the story of a Tamil couple named Bomman and Belli who bring up an orphaned elephant named Raghu. The film reflects upon the struggles of the couple who fight against all odds to raise the elephant into a healthy juvenile. The film is set in the Mudumalai National Park in Tamil Nadu.

The Telugu hit song was competing with "Applause" from "Tell It Like a Woman", "Hold My Hand" from "Top Gun: Maverick", "Lift Me Up" from "Black Panther: Wakanda Forever" and "This is a Life" from "Everything Everywhere all at Once."

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