Golden Mikes Awards 2019: Madison Media and Radio City win big
Radio Mirchi bags gold in the ‘Best on-air promotion by a single radio station for self-not sponsored’ category
Published - 25-April-2019
exchange4media’s radio awards Golden Mikes 2019 were announced at the ITC Maratha in Mumbai on April 25, 2019. The winners were selected by a jury panel comprising marketing mavens. The jury was chaired by Ramakrishnan Ramamurthi, Chief Executive, Polycab.
Radio City was adjudged ‘Radio Station of the Year’ with 3 gold, 9 silver and 5 bronze metals. They won gold in excellence, radio broadcasters and innovations categories.
The award for ‘RJ of the Year’ was bagged by RJ Balaji from Reliance Broadcast Network Limited and Naved Khan from ENIL Radio Mirchi.
Radio Mirchi bagged gold in ‘Best On-Air Promotion’ by a single radio station for self- not sponsored category.
In the regional language category, ‘Nine Sanitary Napkins’ campaign bagged silver for the sub-category Best Ad/Campaign on Radio in the North Region (client/self) and RED FM bagged a bronze for Nescafe in the sub-category Best Ad/Campaign on Radio in the South Region (client/self).
The radio campaigns that won gold include ‘Xiaomi Celebrates India's No.1 Smartphone tag’ on radio done by Madison Media for Xiaomi Technologies. ‘What Women Want’ campaign for Dabur done by 104.8 Ishq also bagged a gold in the Excellence category.
As jury Chairman, Ramamurthi said: "Golden Mikes 2019 in its 9th year is recognising the contribution of these participants in the advertising industry. We as a jury found the quality of work absolutely thought-provoking. There are a lot of marketers backing radio advertising with their money. What is important is for radio to become even more integrated and impactful. For me, it was personally a tremendous source of inspiration being able to chair the jury with such a fantastic bunch of juries. They all had a strong point of view and a strong opinion on subjects like Digital and integration."
Here’s the complete list of winners:
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