FCA India’s Jeep calls for a creative pitch

Leo Burnett, the incumbent agency, will also be participating in the pitch

e4m by Neeta Nair
Updated: Feb 28, 2020 9:06 AM

FCA India’s iconic SUV brand Jeep has called for a creative pitch in Mumbai. The creative account was previously handled by Leo Burnett which has worked on campaigns like ‘This Is It’, ‘Go anywhere. Do anything’ in the past two years of its association with the 75-year-old automobile brand. As the incumbent agency, they are participating in the pitch.

Sources have told exchange4media that some of the other agencies who were invited to the pitch are Ogilvy, McCann, DDB Mudra, Lowe Lintas and Wunderman Thompson.

Confirming the development to exchange4media, Rahul Pansare - Head, Marketing and PR, FCA India says, “We opened a pitch to see how best we could optimize our marketing strategy going forward, and the invited agencies have all shared great ideas. However, commenting on an ongoing pitch might not be fair to the agencies who are in the contest. We are in the final stages of the pitch and hope to come to a decision soon."

The Jeep vehicle line-up in India consists of the Jeep Wrangler, Grand Cherokee and the Jeep Compass.

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