Ethinos Digital Marketing appoints Benedict Hayes as Executive Director

With an aim to expand the firm's India leadership team, Hayes' appointment follows that of Brijesh Munyal's as Joint Managing Director last year

e4m by exchange4media Staff
Updated: Oct 11, 2018 1:28 PM

Ethinos Digital Marketing, a digital marketing firm has announced the expansion of its India leadership team with the appointment of Benedict Hayes as Executive Director of the firm.

Benedict Hayes’ joining follows the appointment of Brijesh Munyal who joined the firm as Joint Managing Director last year. Prior to joining Ethinos, Benedict was Managing Director, South East Asia for the programmatic platform, Sociomantic Labs (dunnhumby), where he headed business across Asia, servicing leading e-commerce and retail brands. Benedict is not new to the Indian market, as prior to Sociomantic he lived and worked in Mumbai for 6 years and worked as one of the key leaders and EVP of Strategy, of the performance marketing agency, iProspect (Dentsu). Hayes has a diverse range of skills having delivered campaigns for major international brands that span Media, SEO, Social, Content, and Data analytics.

Commenting on the appointment, Siddharth Hegde, Managing Director, Ethinos, said, “We are extremely lucky to have talents like Ben and Brijesh on board. Brijesh joined us last year and now Ben’s appointment will make the duo one of the best teams in Digital Marketing business in India. Ben has great insights into the Indian digital landscape, is a rare talent and will play a key role in Ethinos’s digital expansion drive in India and sub-continent, along with Brijesh. At Ethinos, Ben will be responsible for building and development of Ethinos’ solutions team by building world-class Martech capabilities through technology, partnerships, training and product development.”

Speaking on his new assignment, Benedict Hayes, said, “I am excited to return to India and looking forward to the challenge that Ethinos will bring. Ethinos’ new consultative approach to business problem solving through digital was a real key driver for me to join the team. I feel that Indian digital marketing services have become heavily commoditised, with clients and agencies both just ticking service line boxes rather than addressing the actual business problems that clients face. This will be a key challenge I wish to address ensuring we focus on solving the problem and not pushing of digital service lines. Ethinos is one of the fastest growing digital consultancy firms in India right now. The company grew by 60% last year and recently touched a milestone of 100 employees which is a remarkable achievement for an independent digital marketing firm. Ethinos has also been selected by Google for the Google Elevator programme and that speaks volumes about the potential and differentiated offering that the company brings. Ethinos is definitely a company to watch out for and I am glad to be a part of this great team, and specially work with Brijesh again.”

Ethinos has also appointed Brijesh Munyal as Joint Managing Director last year. With over 17 years of robust digital experience, Brijesh has helped many brands achieve a distinct market advantage. At Ethinos, Brijesh continues to use his digital experience to help a large number of businesses to set-up and scale their digital marketing operations. As a digital marketer and martech strategist, he has successfully executed media buying, paid & organic search, services for clients while leveraging the best in class tools that have helped client’s achieve customer and revenue growth.

Brijesh has partnered with platform companies like Google and Facebook and clients to leverage the latest innovations that optimize and drive their business and achieve an increase in brand reputation and ROI across industries such as BFSI, Hospitality, eCommerce, Retail, FMCG, Auto and Travel. Being one of the earliest team members at iProspect India, Brijesh had helped the organization benefit, evolve and scale into being one of the biggest digital agencies in India.

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