Ethinos Digital Marketing appoints Benedict Hayes as Executive Director

With an aim to expand the firm's India leadership team, Hayes' appointment follows that of Brijesh Munyal's as Joint Managing Director last year

exchange4media Staff 11-October-2018

Ethinos Digital Marketing, a digital marketing firm has announced the expansion of its India leadership team with the appointment of Benedict Hayes as Executive Director of the firm.

Benedict Hayes’ joining follows the appointment of Brijesh Munyal who joined the firm as Joint Managing Director last year. Prior to joining Ethinos, Benedict was Managing Director, South East Asia for the programmatic platform, Sociomantic Labs (dunnhumby), where he headed business across Asia, servicing leading e-commerce and retail brands. Benedict is not new to the Indian market, as prior to Sociomantic he lived and worked in Mumbai for 6 years and worked as one of the key leaders and EVP of Strategy, of the performance marketing agency, iProspect (Dentsu). Hayes has a diverse range of skills having delivered campaigns for major international brands that span Media, SEO, Social, Content, and Data analytics.

Commenting on the appointment, Siddharth Hegde, Managing Director, Ethinos, said, “We are extremely lucky to have talents like Ben and Brijesh on board. Brijesh joined us last year and now Ben’s appointment will make the duo one of the best teams in Digital Marketing business in India. Ben has great insights into the Indian digital landscape, is a rare talent and will play a key role in Ethinos’s digital expansion drive in India and sub-continent, along with Brijesh. At Ethinos, Ben will be responsible for building and development of Ethinos’ solutions team by building world-class Martech capabilities through technology, partnerships, training and product development.”

Speaking on his new assignment, Benedict Hayes, said, “I am excited to return to India and looking forward to the challenge that Ethinos will bring. Ethinos’ new consultative approach to business problem solving through digital was a real key driver for me to join the team. I feel that Indian digital marketing services have become heavily commoditised, with clients and agencies both just ticking service line boxes rather than addressing the actual business problems that clients face. This will be a key challenge I wish to address ensuring we focus on solving the problem and not pushing of digital service lines. Ethinos is one of the fastest growing digital consultancy firms in India right now. The company grew by 60% last year and recently touched a milestone of 100 employees which is a remarkable achievement for an independent digital marketing firm. Ethinos has also been selected by Google for the Google Elevator programme and that speaks volumes about the potential and differentiated offering that the company brings. Ethinos is definitely a company to watch out for and I am glad to be a part of this great team, and specially work with Brijesh again.”

Ethinos has also appointed Brijesh Munyal as Joint Managing Director last year. With over 17 years of robust digital experience, Brijesh has helped many brands achieve a distinct market advantage. At Ethinos, Brijesh continues to use his digital experience to help a large number of businesses to set-up and scale their digital marketing operations. As a digital marketer and martech strategist, he has successfully executed media buying, paid & organic search, services for clients while leveraging the best in class tools that have helped client’s achieve customer and revenue growth.

Brijesh has partnered with platform companies like Google and Facebook and clients to leverage the latest innovations that optimize and drive their business and achieve an increase in brand reputation and ROI across industries such as BFSI, Hospitality, eCommerce, Retail, FMCG, Auto and Travel. Being one of the earliest team members at iProspect India, Brijesh had helped the organization benefit, evolve and scale into being one of the biggest digital agencies in India.

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Uday Shankar named Chairman, Star & Disney India; President, The Walt Disney Company APAC

Direct-to-Consumer & International segment of The Walt Disney Company has announced plans for strategic alignment of its consolidated international business units under three key leaders

exchange4media Staff 9 hours ago


As part of the integration planning for the pending acquisition of Twenty-First Century Fox, Inc., the Direct-to-Consumer & International (DTCI) segment of The Walt Disney Company has announced plans for the strategic alignment of its consolidated international business units under three key leaders.

“The planned restructuring of our business units outside of the US will result in a stronger, more agile organization, one that is better able to pivot and capitalize on the many opportunities present in today’s fast-changing and increasingly complex global marketplace,” said Kevin Mayer, Chairman of The Walt Disney Company’s Direct-to-Consumer & International segment.

“Once the acquisition is complete, all three regions will be led by exceptional, highly experienced executives who will combine the 'best of the best' talent from both organizations. This new structure and the outstanding leadership team we’ve put in place are clear demonstrations of our strong commitment to integrating operations and thoughtfully executing our strategic priorities around the globe,” Mayer said.

The structure will allow for more efficient management of the Company’s portfolio of assets and the optimization of resources applied in support of the company’s strategic priorities.  DTCI’s international operating structure and executive management, effective upon the completion of the acquisition, will include three distinct regions:

•       EMEA– Rebecca Campbell, who currently serves as President, The Walt Disney Company EMEA, will maintain oversight of this region and adds oversight of Russia and the Commonwealth of Independent States (CIS)

•       Latin America – Diego Lerner, who currently serves as President, The Walt Disney Company Latin America, will maintain oversight of this region

•       Asia Pacific – Uday Shankar, who currently serves as President, 21st Century Fox, Asia, and Chairman and CEO of Star India, will become Chairman, Star and Disney India, and President, The Walt Disney Company Asia Pacific

Additionally, Janice Marinelli will serve as President, Global Content Sales and Distribution.  Responsible for DTCI’s integrated global content sales organization, she will lead and have oversight of the company’s programming sales efforts for its combined portfolio of content, as well as the distribution of branded direct-to-consumer apps and services to broadcasters, digital services and other third-party distributors around the world.

Campbell, Lerner, Marinelli and Shankar will report to Mayer.

Joining the EMEA leadership team, reporting to Campbell, are:

•       Jan Koeppen, currently President of Fox Networks Group Europe and Africa, who will serve as President, Television and Direct to Consumer, The Walt Disney Company EMEA

•       Marina Jigalova-Ozkan, who will continue in her current role as DTCI’s Managing Director, Russia and CIS for The Walt Disney Company CIS LLC

Joining the Latin America leadership team, reporting to Lerner, is:

•       Carlos Martinez, President, Fox Networks Group, Latin America, who will serve as Executive Vice President and General Manager, Media Networks, North and Brazil, The Walt Disney Company Latin America

Reporting to Shankar as part of the Asia Pacific leadership team will be the following current DTCI executives:

•       Luke Kang, Executive Vice President and Managing Director, Greater China, Japan and Korea

•       Kylie Watson-Wheeler, Managing Director, Australia and New Zealand

•       Chafic Najia, Senior Vice President and Managing Director, Middle East

In the coming weeks, DTCI plans to announce additional executives joining the three regional leadership teams as well as the global sales organization.

Additionally, the following DTCI business leaders will all continue in their previously announced roles, reporting to Mayer:

•       Rita Ferro, President, Disney Advertising Sales

•       Aaron LaBerge, Chief Technology Officer

•       Michael Paull, President, Disney Streaming Services

•       Ricky Strauss, President, Content & Marketing, Disney+

The current leaders of DTCI’s shared services areas, listed below, will continue in their roles:

•       Linda Bagley, Deputy General Counsel

•       Karen Hobson, Senior Vice President, Communications

•       Jim Lygopoulos, Senior Vice President, Human Resources

•       Justin Warbrooke, Chief Financial Officer

Disney’s acquisition of 21st Century Fox has received formal approval from shareholders of both companies, and Disney and 21st Century Fox have entered into a consent decree with the US Department of Justice that allows the acquisition to proceed, while requiring the sale of the Fox Sports Regional Networks. The transaction is subject to various international regulatory clearances, a number of which have been obtained, while others remain pending.

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Kaizad Patel joins The News Minute as Regional Business Head, West

Kaizad Patel joins The News Minute after a three-year stint at Sportskeeda

exchange4media Staff 13 hours ago


Kaizad Patel has joined the independent digital news media platform The News Minute (TNM) as the Regional Business Head for West. Kaizad will be leading the sales team from Mumbai and will be responsible for driving revenue through ad-sales and spotting other revenue opportunities in the western region.


With more than a decade’s experience in the digital advertising space, Patel joins the senior management at TNM after a three-year stint at Sportskeeda. He started his career with the IT industry, where he spent eight years. He later moved to the digital advertising space, starting his stint with Ozone Media Solutions, and later worked with SVG Media.


Patel said, “I am thrilled to join the team at The News Minute at such an exciting time in the company’s growth trajectory.”

“Content being an integral part of digital advertising today, what really excites me about being a part of The News Minute team are their new-age digital content ideas, out-of-the-box approach to storytelling and unique news content. I am looking forward to the enthusiastic journey ahead,” he said further.


Vignesh Vellore, CEO of The News Minute, said that Patel’s addition to the leadership team will further fuel the company’s growth. “Having established that as a media start-up we can provide high-value content and superlative reach to the brands we work with, it is now time for us to improve our access in the Western market and speed-up our revenue growth. Kaizad will be key to our success in the West.”


The News Minute (Spunklane Media Pvt. Ltd.) was launched in 2014 and Raghav Bahl’s Quintillion Media is the main investor in the company. With a special focus on news from the southern states, TNM has readership across India, with 10 million monthly unique users and 30 million pageviews every month.

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SapientRazorfish’s Ranjit Kandhari joins AdGlobal360

Kandhari will lead AdGlobal360’s Sitecore Centre of Excellence as Vice President

exchange4media Staff 15 hours ago


Marketing technology company AdGlobal360 has announced the launch of its Centre of Excellence (CoE) developed in collaboration with Sitecore®. The Centre of Excellence will help AGL’s clients in building digital and highly personalized consumer experiences that seamlessly engage customers both, online and in-store. 

The company on Thursday announced the appointment of Ranjit Kandhari to head this initiative.  

As the Vice President, Sitecore® Experience Platform™ at AdGlobal360, Kandhari will be responsible for setting-up and managing high performance delivery teams, processes, and an R&D practice, for executing multiple Sitecore-based projects.

Kandhari brings with him 17 years of experience in the IT industry, especially an in-depth knowledge of design and development of web applications using Microsoft technologies, content management systems and project management, having successfully delivered many projects with diverse technologies. 

Prior to this assignment, Kandhari was with SapientRazorfish leading Sitecore projects.

The company, in a statement said, with the newly launched CoE, AdGlobal360 will deliver highly personalized digital experiences in real time for their clients across automobile, manufacturing and hi-tech industries. 

Speaking about the appointment, Rakesh Yadav, CEO of AdGlobal360, said “It is great to have Ranjit lead our Sitecore Centre of Excellence. I am sure his experience & expertise will go a long way in establishing our relevance with this futuristic technology.” 

He further added, “Everything we do today is technology-dependent, within a strategic technology driven framework. The CoE is a part of this approach; that we support the skills and capabilities of businesses that need to undergo a complete digital transformation - on the back of technology.”

Kandhari said, “I am very happy and excited to lead this Sitecore CoE that will help our clients transform their businesses in the digital world. We will be able to drive personalized experiences, combining our innovative thinking and process - with Sitecore.” 
He further added, “Our aim is to provide a single robust system that can handle global and multilingual content at a scale which enables deep levels of intelligence about users: who they are, what they care about, and what they are doing thereby enriching the brand ecosystem, while delivering customer value."

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GroupM names Wavemaker CEO Tim Castree as CEO GroupM, North America

Castree will report to GroupM’s Global CEO, Kelly Clark, and will now be responsible for strategy and operations

exchange4media Staff 18 hours ago


Tim Castree, Global CEO of Wavemaker has been named as CEO of GroupM, North America, according to reports.

It is not yet clear who will succeed Castree as CEO, but Castree will remain at Wavemaker in an advisory role until a replacement is named. After the transition, Castree will be charged with reviving the company's growth in North America, which incidentally is its slowest growing market, but is the world's largest advertising market.

Castree will report to GroupM’s Global CEO, Kelly Clark, and will be responsible for strategy and operations.

In 2017 Castree was named Global CEO of the new agency formed from the merger of MEC and Maxus, now Wavemaker. In its first transitional year, Wavemaker added important new clients including Danone and Adobe in the US, and Mondelez in 20 markets. In addition to Castree’s leadership of Wavemaker, this year he also helped lead a group-wide team focused on transforming the performance of GroupM’s business in the US, a geographic priority for both GroupM and WPP.

Castree's appointment comes after parent company WPP announced a major restructure with plans to cut 3500 jobs. Since September, WPP has made two major cross-discipline mergers, between VML and Y&R and J. Walter Thompson and Wunderman, respectively, to better synergise its offer for clients.

It is believed that Castree also plans to scale GroupM’s technology platforms and expertise across WPP. The media buying division will play a major role in fulfilling CEO Mark Read’s vision on technology, laid out Tuesday, which involves building and scaling a tech and data stack across WPP and operating more seamlessly with software providers like Adobe, Google and Salesforce.

Castree has more than 20 years of experience spanning creative, media and digital agencies, including leading blue-chip global advertiser partnerships. Prior to joining GroupM, he was Managing Director of Videology in North America, US Chief Operating Officer for Publicis Group’s MediaVest, and Global Managing Director for Starcom MediaVest. He began his career with Leo Burnett in Melbourne and he subsequently worked at FCB, Ogilvy and BBH.


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MJ Akbar, Tarun Tejpal suspended from Editors Guild of India

The action has been taken in view of allegations of sexual misconduct against them

exchange4media Staff 22 hours ago


The Editors Guild of India (EGI) has suspended the membership of journalist-turned-politician MJ Akbar and former Tehelka Editor Tarun Tejpal over allegations of sexual misconduct.

“Office-bearers of the Guild discussed the EC’s comments and took the decision on the matter. It has concurred with the majority view that Akbar should be suspended from the Guild till such time that the court case he has filed is concluded. Using the same logic, the office-bearers decided that Mr Tejpal too should be suspended from the Guild,” read a statement from the Guild.

The Guild had sought views of its Executive Committee (EC) on what action should be taken against Akbar, a dormant member at present and one of its past presidents, Tejpal and senior journalist Gautam Adhikari in light of sexual misconduct allegations levelled against them.

Akbar stepped down as the junior foreign minister in October following allegations of sexual misconduct made against him by several women journalists. Tarun Tejpal has been jailed for rape.

The Guild decided it would seek Adhikari's response before deciding on his membership.


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OnePlus calls for media pitch worth Rs 200 crore

It comes just two months after a similar pitch, also worth Rs 200 crore, called by its subsidiary company OPPO

Naziya Alvi Rahman 22 hours ago


Leading handset company OnePlus has initiated the process for a media pitch. Several leading agencies, including Dentsu Ageis Network and incumbent Starcom Mediavest, are believed to have given presentations in Bengaluru last week. The account is said to be worth Rs 200 crore

"The pitch is expected to close in early January 2019," confirmed an industry source. Neither OnePlus nor Starcom Mediavest responded to the emails sent by e4m till the filing of this story.

Just two months ago, OnePlus' subsidiary company Oppo Mobile had also called for a multi-agency media pitch. Sources in the industry claim that all leading agencies, including IPG, GroupM, Havas Media and Denstu Aegis Network, participated in the pitch that is estimated to be Rs 200 crore in size. Starcom Mediavest is the incumbent agency for Oppo too. It has been handling the account since 2015.

As the editorial head for the website, Naziya covers media, advertising and marketing domains. Prior to joining the digital domain, she worked for 12 years with leading newspapers covering political, legal and crime beats.

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HSIL’s Benelave signs on Bollywood actor Shraddha Kapoor as brand ambassador

Shraddha will be the face of Benelave’s upcoming campaigns

exchange4media Staff 1 day ago


Benelave, from the house of HSIL, has signed leading Bollywood actor Shraddha Kapoor as its brand ambassador to elevate brand awareness and visibility.

Benelave offers a wide range of bath space products to suit the needs of value-seeking consumers. It is a brand for young Indians who are looking for good designs coupled with modern aesthetics for their bathrooms.

Commenting on the new association, Sandip Somany, Vice Chairman and Managing Director, HSIL Limited said, “Shraddha is one of India’s most loved youth icon, and we believe that our core audience resonates with her grounded and girl-next-door personality. We are excited as this association will enable us explore new avenues for our continued growth and success.”

He further added, “Benelave is on a high growth trajectory and is doing extremely well in in Tier 2 and Tier 3 cities since its launch a few years ago. Shraddha’s versatile acting skills have made her extremely popular among the masses and this association will help us widen our existing consumer base”

Speaking on the new partnership actor Shraddha Kapoor said, “HSIL is one of the most trusted and iconic companies in India and I am delighted to be their brand ambassador. It is great to see that HSIL is not only committed towards delivering unmatched designs and quality in their offerings, but also towards creating welcoming bath spaces for the entire family.”

Shraddha will be the face of Benelave’s upcoming campaigns. She joins the likes of Shahrukh Khan and Jacqueline Fernandez among others, who already front various bath space brands of HSIL. Benelave encompasses the entire bathroom category with various offerings under faucets, showers, sanitaryware, accessories and allied products.

Over the years, HSIL Limited has bolstered its distribution network for Benelave with 100 distributors and 2500 retailers across 300 cities.

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Swati Shetty resigns as Netflix India's Director-International Originals & Acquisitions

Shetty has been instrumental in Indian content licensing for the company and helped Netflix expand its Indian content library

exchange4media Staff 1 day ago


Netflix India's Director of International Originals and Acquisitions, Swati Shetty has resigned from her position after 2 years with the company, according to media reports. It has been understood that Shetty is based in LA at present, but her role has been shifted to Mumbai. Netflix has confirmed Shetty's resignation, 

Her resignation comes as Netflix is looking to bolster its team across verticals, including content licensing, marketing and production talent. This is with an aim to capitalise on India's growing video-streaming market. The company plans to introduce more locally produced original content and experiment with pricing models.

Shetty has been instrumental in bringing about the Indian content licensing for the company and helped Netflix expand its Indian content library, as well as acquire films such as Love Per Square Feet, Lust Stories and Rajma Chawal.

Shetty has also worked with Balaji Telefilms, Star India and Walt Disney.

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WPP takes on new identity to push its ‘radical evolution’ plan

Superunion and Landor have collaborated to create the new identity for WPP

exchange4media Staff 1 day ago


WPP CEO Mark Read on Tuesday announced a three-year plan for “radical evolution” of the company to deliver improved performance. To reflect the new strategic direction of the company, WPP has launched an evolution of its brand identity.

Superunion and Landor have collaborated to create the new identity which represents WPP as a creative transformation company that is dynamic, connected and organised around the needs of its clients, according to information available on the agency’s site.

The logo is made up of many parts that combine to form the whole – a representation of WPP’s people, agencies, capabilities and markets that work together as one for clients.

On-screen, the logo is designed to have a continuously changing form and colour, symbolising creative transformation in itself.

Talking about the idea behind the new logo, Jim Prior, Global CEO, Superunion, said, “Our ambition was to present WPP with the same energy and creativity that we offer to our clients right across the company. There’s a lot of pride and ambition in WPP that is now united under a strong and dynamic brand identity.”

Jane Geraghty, Global CEO of Landor, said, “WPP has always been transformative – bringing together the best people and ideas to meet the needs of our clients. We now have an evolved brand and expression of purpose that better reflects who we are as a company, our collective capabilities, and what we offer.”

According to WPP, the Superunion/Landor team worked alongside WPP’s central team on the new positioning as a dynamic, forward-thinking company with creativity and technology at its heart, and the core purpose of creating better futures for its clients and people.

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Madison’s HiveMinds wins Google Premier Partner Awards 2018 for Search Innovation

HiveMinds has won the award for their work on Curefit

exchange4media Staff 2 days ago


Hiveminds, the newly acquired Search specialist digital agency of Madison World, has won the Search Innovation Award for their work on Curefit, at the 2nd edition of the Google Premier Partner Awards 2018, India.

The Google Premier Partner Awards honours innovation in digital marketing across Search, Mobile, Video, Display, Shopping and Growing Businesses Online. Google Premier Partner Award in search innovation is given for expertise and innovation with Google search ads. Examples include creative uses of auto-bidding or optimizing beyond the last click to help clients achieve their goals online. Out of 300+ Google Premier Partners in India, only six agencies were shortlisted for the award.

Curefit is an FMCG-health & fitness solutions provider, founded by former Flipkart executives Mukesh Bansal and Ankit Nagori. For Curefit, HiveMinds through its continuous effort and stacked approach, has been able to deliver 6X improvement in conversions and helped acquire new users consistently, the company said in a statement.

Hiveminds also used:

  • Hyper localized ads to personalize messaging based on user data signals using Google’s smart business feed platform
  • Compelling ad formats like countdown feature, pin-code based bid adjustments
  • Smart remarketing strategies

All this helped the brand deliver 6X increase in conversions, as well as a 30 per cent drop in overall customer acquisition costs.

Talking about the award, Jyothirmayee JT, Founder & CEO, Hiveminds, said, “HiveMinds is arguably one of the strongest performance marketing agencies out of India. Winning this award from Google in the core category of search innovation is very encouraging for us. What's more special, is the award was for our work with another ambitious startup, growing multifold every month and are destined to be an industry leader like many of our clients whom we have engaged at an early stage”.

HiveMinds specialises in providing end-to-end digital marketing solutions like SEO, Performance & Paid Campaigns, Analytics, Social Media, Digital Branding and Creative & Content services, for leading brands and startups in India, US and the Middle East. HiveMinds handles key clients such as bigbasket, Teabox, Sonata Watches, Portea, Zoomcar and Cloudnine Hospitals.

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