Durgesh Kaushik joins Snap as Head of Market Development, India

Prior to this, Kaushik has worked with several start-ups, Facebook and Jio

by exchange4media Staff
Published - Apr 25, 2019 12:48 PM Updated: Apr 25, 2019 12:48 PM

Snap has hired its first employee in India as part of the company’s ongoing commitment to the region. Durgesh Kaushik will lead local market development activities, including strategic partnerships, community development and overall ecosystem initiatives that support growth. 

Kaushik will initially split time between Mumbai and Bengaluru. Prior to joining Snap, he worked in leadership roles at several Indian start-ups, most recently as CEO and co-founder of Wishfie. Kaushik also spent over three years at Facebook in marketing roles in APAC and EMEA. He worked at Jio after being selected through their young leadership programme.
The announcement builds on recent initiatives to create an engaging and locally relevant experience for Indian Snapchatters.
Nana Murugesan, Managing Director of International Markets said: “We are delighted to welcome Durgesh on board as our Employee #1 based in market at such an exciting time for our business in India. We are encouraged by the product-market fit, strong momentum in recent months and the announcement this week that we have completed 100 per cent roll out of our new app for Android will be an important lever for accelerating user growth in a market where it powers more than 90 per cent of smartphones.”
Durgesh Kaushik, Head of India Market Development, said, “I see an enormous opportunity for Snapchat in India where people are embracing the opportunity to communicate quickly and easily with the people that matter to them without the pressure of likes and followers. Snapchat is already seeing solid growth locally and I’m excited to scale this over 2019 and beyond. A priority for me will be to continue the great work to date in developing and supporting local partnerships by extending their breadth and scope.”

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