Danone India awards PR mandate to Avian WE

The firm is tasked with building and executing a national and regional communications strategy to support Danone’s expansion plans across diverse markets of the country

e4m by exchange4media Staff
Updated: Jun 24, 2019 3:06 PM
Danone Avian

Leading global food brand, Danone, has appointed Avian WE as its new PR consultancy on record following a competitive pitch. As part of the new partnership, Avian WE will drive Danone’s Health and nutrition agenda across India. Avian WE’s remit covers both corporate and brand communications.

The firm is tasked with building and executing a national and regional communications strategy to support Danone’s expansion plans across diverse markets of the country.

“At Danone, we are committed to building a healthier world with purposeful brands,” said Shefali Sapra, Director, Public Affairs & Corporate Communications, Danone India. “Avian WE’s expertise in public health and issues-based advocacy makes them an excellent partner to help build meaningful partnerships, educational platforms, and communication that will drive adoption and real change."

Avian WE’s Social Impact practice, dedicated to driving impact-focused campaigns beneficial to both people and the planet, will partner with Danone India to deliver against the remit. The account will be led from Avian WE’s office in Delhi, with support from its other offices throughout India.

Speaking on the mandate, Nitin Mantri, Group CEO of Avian WE said, “Purpose is no longer an option but an imperative. Today’s consumers expect brands to demonstrate purpose-led leadership and play an active role in driving societal change. “Danone is the epitome of a global brand committed to acting on its own vision of making the world a better place.” Danone India joins Avian WE’s growing healthcare client roster, following the wins of Bayer and Mylan in recent months."

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