Crosshairs Communication bags PR and Social Media mandate for Kiehl’s India

Crosshairs Communications will be responsible for crafting and managing Kiehl’s key messages across the Indian market and manage end-to-end social media

by exchange4media Staff
Published - Jun 19, 2019 3:47 PM Updated: Jun 19, 2019 3:47 PM
Kiehls India Crosshairs Communication

Crosshairs Communication, the boutique public relations and social media agency, has bagged the PR and Social Media mandate for Kiehl’s India. The appointment of the agency was a result of a multi-agency pitch.

Kiehl's, since 1851 provides unique natural ingredients solutions and personalizes your targeted skincare routine. One can experience healthy nourished skin with Kiehl’s and look out for an assorted range of dermatologists recommended solutions like hair care, body care, and other cosmetics.

Crosshairs Communications will be responsible for crafting and managing Kiehl’s key messages and has a clear mandate to disseminate the richness of Kiehl’s products offering across the Indian market. Also, the agency will manage end-to-end social media and handling of official Facebook and Instagram pages. The brand will strengthen the core expertise of the agency.

On winning the mandate, Stuti Jalan Sureka, Founder, Crosshairs Communication, said “Crosshairs is delighted to be working with Kiehl’s India to cultivate relevant, compelling PR programs and social media campaigns tailored to bond with its target audience. We foresee our role in nurturing the momentum of the brand portfolio to build appeal for the brand. We look forward to the amazing times ahead.”

Since its inception, the agency has handled PR and social media mandates for many clients in luxury, lifestyle, hospitality and corporate space.

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