BluArmor awards Strategic Public Relations mandate to Mavcomm Consulting
BluArmor is a brand that manufactures and markets multi-functional motorcycle gear. The mandate became effective on January 01, 2019.
Published - 03-January-2019
BluArmor, a brand that manufactures and markets multi-functional motorcycle gear, has awarded its strategic public relations mandate to Mavcomm Consulting. The mandate became effective on January 01, 2019.
Commenting on the development, PK Sundararajan, CEO & Founder, BluArmor, said, “Mavcomm Consulting really understood our needs and showcased their grasp on strategy to further our product visibility and awareness as we are looking forward to expand our reach. We are getting ready to launch our second generation products and confident that Mavcomm’s efforts will help us in positioning them amongst our customers, potential partners and other key stakeholders.”
Pranjal Dutta, CEO, Mavcomm Consulting Pvt. Ltd., said, “While automotive sector has seen lot of innovation on product side in both two wheelers and four wheelers, accessories has not seen much development. BluArmor is doing some really interesting work in this neglected space and we see a great potential for their products in not only India but all across the world. We are excited to take their story to customers and looking forward to work closely with the BluArmor team as they get ready to launch new products that will help people.”
BluArmor aims to provide comfort for two-wheeler riders through its range of smart multi-functional products. Two-wheeler riders today do not enjoy the same level of commuting comfort as their four-wheeled counterparts. Features like climate control, defogging, connectivity, 360-degree vision that someone driving a four-wheeler takes for granted today are not available for the two-wheeler rider. BluArmor aims to address this gap by using its wearable-cooling technology as the centre piece of a series of bike accessories.
Mavcomm Consulting is a boutique reputation-consulting firm with offices spread across India and also the only Indian member of Global Communications Alliance (GCA). GCA has thirteen partner agencies across the world with years of experience advising organisations – from multinationals to start-ups and NGOs.