BharatPe names Abhishek Shah as Marketing Head

Shah was instrumental in building IKEA’s India setup and its launch last year

e4m by exchange4media Staff
Updated: Jun 8, 2019 2:40 PM

Abhishek Shah, former marketing leader at IKEA, India has joined BharatPe as the Marketing Head 

BharatPe, a fintech company serving offline retailers and businesses through UPI payments, lending, and other financial services, has announced the appointment of Abhishek Shah as Marketing Head. 

In his previous roles, Shah has played an instrumental role in building IKEA’s India setup and its launch last year.
Speaking on the announcement, Ashneer Grover, Co-Founder of BharatPe said, “We are delighted to welcome Abhishek to team BharatPe. As we continue to ease business for small merchants in India, he will provide the creative vision for our growth and together we shall strive to create the largest network of small merchants in India.”

“In the past few months, we have got on board over 8,00,000 merchants, and we are aiming to enable over 10 million merchants over the next two years. Abhishek's entrepreneurial mindset and a deep understanding of the industry will be instrumental in leading this growth. His first task would be the launch of a high decibel campaign with Salman Khan,” Ashneer said. 

Shah has an extensive experience in building and growing brands and comes with a deep knowledge of consumer insights and triggers. Previously, he has worked with category leader brands like IKEA, IPL franchises and Tata Group among others across business and marketing roles.

Commenting on his appointment, Shah said, “Being in the industry, I have been observing the growth trajectory of BharatPe. Working towards transforming and strengthening India's digital payment ecosystem, and it is a privilege to receive an opportunity to work with the team here, to bridge the gap between digital disruption and consumer engagement to build BharatPe as a trusted brand.” 

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