Ananda Vikatan names Shesgiri Ramarao as Head of Digital Marketing
Ramarao has more than 11 years of experience in building successful brands
Ananda Vikatan has roped in Shesgiri Ramarao as Head of Digital Marketing. Ramarao is an international digital marketer with more than 11 years of experience in building successful brands from scratch.
He has designed multi-channel digital strategies for brands with core focus on Brand Awareness, Visibility, Customer Acquisition, nurturing and retention across Paid, Owned and Earned Media channels including Trade Shows, Events and Partnerships.
B Srinivasan, Managing Director of Vikatan Group said, "With a 93-year-old legacy and trend setting editorial approach, our flagship magazine Ananda Vikatan is market leading with 34 lakhs total readership, as per IRS 2019 Q1. Shesgiri Ramarao with his wide ranging experience in digital marketing will drive a synergistic growth for the various media platforms. He will be instrumental in steering and co-ordinating Vikatan’s digital enterprise with main focus on Vikatan’s YouTube channels and Vikatan.com. I welcome Shesgiri Ramarao into the Vikatan family and for taking it to newer heights."
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