Amitabh Biswas returns to Times Network as Marketing Head- English Entertainment

Biswas has also worked with Reliance Infocom, Star News, Bloomberg UTV among others where he focused on brand inventions, market research, strategic planning & operations

e4m by exchange4media Staff
Updated: Jan 11, 2019 10:38 AM

Founding Partner and Chief Marketing Officer of Avantura Choppers Amitabh Biswas, has returned to Times Network as Head of Marketing, English Entertainment cluster. In his new role, Biswas will lead the brand and media strategy for the Network’s English Entertainment channels (Movies Now, Romedy Now, MNX and MN+) across platforms. He will be reporting to Vivek Srivastava, Executive Vice President & Head - Entertainment Cluster and will work from the network's Mumbai office. 

Commenting on the appointment, Srivastava said, “I’m delighted to welcome Amitabh to the Times Network team. A versatile marketing professional with a proven track record in brand building along with a strong understanding of the business, Amitabh will be an asset to our brands. I am confident that he will add tremendous value to our ambitious growth strategy in the English Entertainment segment.”

Speaking on his new role, Biswas said, “It’s great to be back at the organization where I’ve grown through critical stages of my career. With continuous break-throughs in the media platforms, evolution of the connected consumer and tectonic shifts in their content appetite, I look forward to this opportunity to enter the next era with these leading entertainment brands.”

With over 15 years of brand management experience across broadcasting, advertising, telecom and management consulting, Biswas joins Times Network after his entrepreneurial venture. In his previous roles, Biswas had worked with Times Network’s news channels, Reliance Infocom, Star News, Bloomberg UTV, Star Majha, Star Ananda, where he focused on brand inventions, market research, strategic planning and operations.

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