Zivame rolls out film for Women’s Day, #TheBraMatters

The Bra Matters is a short film featuring Zivame employees giving brief insights on various attributes that define a woman

e4m by exchange4media Staff
Updated: Mar 7, 2019 11:32 AM  | 2 min read

Zivame has launched its Women’s Day campaign - #TheBraMatters. In keeping with the occasion, the campaign highlights the unnoticed and underplayed contribution of women to society, just as the bra goes unnoticed in a woman’s life.

The Bra Matters is a short film featuring Zivame employees, giving brief insights on various attributes that define a woman. The film illustrates how women inspire everyone around them - be it a mother supporting her children, a boss motivating her team, or a woman comforting her best friend. Similarly, the bra uplifts, supports, and infuses confidence in a woman's body, without being given enough credit for it. 

The film, with its powerful messaging, brings to attention that both women and the bra, selflessly and invisibly, have a huge impact on people’s lives. The women in the video subtly state - We see you, we know you and we know you matter.

Speaking on International Women’s Day, Zivame's CEO, Amisha Jain, said, “This women’s day we want to take the opportunity to highlight the unnoticed contribution of women to the society. We keep them at the heart of everything we do as we strive to bring solutions for her needs, and this time our women employees came together to bring alive the concept of how important her contribution is to the society and the vital role she plays in the world around her, the bra does the same for a woman’s body seamlessly while being equally invisible. Here’s wishing all the magnificent women a Happy Women’s Day.”


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