Xiaomi unveils new campaign for Mi A3

The campaign is based on the idea that Mi A3 offers the world’s highest-resolution camera setup

e4m by exchange4media Staff
Updated: Sep 27, 2019 5:24 PM  | 2 min read
Xiaomi Mi A3

Xiaomi has announced a new TVC for its camera smartphone - Mi A3 powered by Android One. Mi A3 was launched in the month of August 2019 and has been gaining immense popularity amidst Mi Fans in India. The entire campaign is set on the precedent of Mi A3 offering the world’s highest-resolution camera setup.

Set in a futuristic lab, the story brings together the fabulous camera capabilities with 48MP rear camera and 32MP front camera capabilities of Mi A3 along with the use of Google Assistant, among scientists in a comical fashion. The video presents a humorous conversation between a scientist and his associate who uses a Mi A3. It begins with the scientist carrying around two smartphones, one for its rear camera and another one for its front camera, while stressing on the impossibility of finding a phone that offers the best of both. The associate takes him by surprise by flaunting his new Mi A3 which has a 48MP rear camera and 32MP front camera, precisely offering the best of both worlds. The video concludes with the two of them sitting together and admiring their photographs clicked on Mi A3.

Commenting on the new TVC, Anuj Sharma, Chief Marketing Officer, Xiaomi India, shared that, “At Xiaomi, we consistently work towards offering best specs and experience to our Mi Fans. Our new TVC for Mi A3 highlights the prime KSP of the product - Worlds best camera resolution setup in a relatable and entertaining story. Mi A3 is the latest smartphone in our lineup of Android One-powered phones with several power-packed features. We are hopeful that our Mi Fans will enjoy the new TVC and stellar camera performance of Mi A3”

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