WATConsult wins Royal Rest’s digital and creative duties for Middle East & Asia
The agency will also manage all digital assets, including media planning and buying across India and UAE
WATConsult, the digital and social media agency from Dentsu Aegis Network India, has been awarded the digital media mandate of Royal Palace Group’s - Royal Rest, one of the largest manufacturing and trading companies of mattresses, furniture and furnishing accessories in the Middle East and Asia. The agency will also manage the entire array of digital assets, including media planning and buying across India and UAE.
Speaking on the development, Rajiv Dingra, Founder and CEO, WATConsult said, “We are glad to partner with Royal Rest for their digital and creative duties. Through our endeavours, we plan to strengthen brand visibility and presence across markets. We look forward to developing strategic ideas and define the brand's language in the digital space.”
Speaking on the win, Suji Sugathan, Director, Royal Rest said, “The partnership with WATConsult will be a great exposure for Royal Palace Group in a digitally dynamic competitive space. In an online space where there is so much information flowing every minute; we are confident that together with proper strategy and planning we will ensure the brand’s objectives are achieved. We are looking forward to this as a long lasting relationship”
Royal Palace Furniture Group has nine showrooms with the brand name “Royal Furniture” and five “Royal Rest” showrooms in the UAE and twelve showrooms operating in India under the brand name ‘Indroyal’.
With exports to more than 45 countries in Africa, Asia, CIS, Europe and Middle Eastern countries, Royal Palace Furniture Group started operations as a retailer and has grown to become one of the largest manufacturing and trading companies of furniture and furnishing accessories in the Middle East and Asia, accredited with ISO 9001:2008 (certification from GCAS).
Headquartered in Ajman, UAE, Royal Place Furniture has more than 5000 models of furniture; manufactured and imported, in its showrooms across India and the UAE.
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