Volkswagen's creative pitch underway

DDB Mudra is the current agency on record for the brand

e4m by Priyanka Mehra
Published: Feb 8, 2017 9:43 AM  | 1 min read
Volkswagen's creative pitch underway

German auto major Volkswagen is reviewing its creative duties confirm industry sources.

The creative review process has been initiated through a multi-agency pitch and the initial round of presentations in said to be underway, the last review process was held in 2013.

DDB Mudra is the current agency on record for the brand.

PHD India is the media agency for Volkswagen.

Volkswagen is a leading carmaker in Europe; it currently offers the Polo, Vento, Jetta, Beetle, Ameo and GTI in India.

The auto major announced its monthly sales performance for December 2016, selling 4348 units as compared to 2577 units sold in the corresponding month of the previous year.

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