Vishal Jacob: Leading the AI charter on WPP Media S Asia’s ExCo

Vishal Jacob currently heads Choreograph India, the data and AI solutions arm of WPP Media

by e4m Desk
Published: Jul 8, 2025 2:14 PM | 1 min read

WPP’s global restructuring of its media operations to drive deeper integration and AI-led solutions has been followed by a leadership evolution at WPP Media South Asia.

As part of this transition, the agency has announced a new leadership structure comprising the Executive Committee (ExCo) and a WPP Media Leadership Council (WLC).

On this leadership team, partnering closely with India and Sri Lanka head, Prasanth Kumar (PK), will be Vishal Jacob, who has been leading the AI charter for GroupM India.

At the forefront of AI-driven media transformation, Vishal Jacob leads Choreograph India, the data and AI solutions arm of WPP Media. He steers the region’s digital evolution by building and scaling smart, data-led platforms for client success.

With nearly two decades at GroupM, Jacob has guided digital transformation for industries spanning auto, FMCG, telecom, and retail. As former Chief Transformation Officer at Wavemaker, he built connected ecosystems that combined paid, owned, and earned media.

Jacob was earlier Chief Transformation Officer at Wavemaker.

Vishal started his digital journey with GroupM in 2005. He has led and assisted clients across industries (Auto, FMCG, Telco, Media & Retail) in their digital transformation journey hinging it on creating a connected ecosystem of paid, owned & earned properties.