This is a transformative moment for our industry: Tony Harradine

Tony Harradine, CEO of Omnicom Media APAC, unveiled a leadership structure, with a set of key leaders to drive growth and innovation across the region. “Yesterday marked the beginning of a new shared future for all of us as Omnicom Media. As CEO for APAC, I wanted to take a moment to reflect on what this means for our region and how we move forward together”, he said.

“This is a transformative moment for our industry, our organisation and for APAC. Omnicom Media now holds a commanding position across the region, backed by one of the strongest new business performances in the market. Year-to-date, our total new business performance (wins minus losses, including retentions) stands at US$785M as brands like Under Armour, Bayer, Marico, H&M, Bunnings Warehouse and KFC put their trust in the talent, technology and client-centric ethos that defined both OMG and Mediabrands”, he added.

“With our combined APAC strength, we are now positioned to deliver even greater value and impact for clients, and greater opportunity for our people. Together, we can unlock the power of the industry’s strongest media ecosystem to simplify complexity and convert ambition into action. Culturally, this integration feels like a natural evolution. We collectively share a deep commitment to client partnership, operational excellence and developing talent. This foundation will allow us to move quickly and confidently as we begin building new ways of working. Overseeing that effort will be our local market CEOs - a leadership team that now includes perspectives from both Omnicom and IPG, combining deep expertise and a shared vision for growth”, Tony said.

Omnicom Media APAC Leadership:

• Chief Financial Officer – Chan Ching Yi
• Chief Commercial Trading Officer – Paul Shepherd
• President, OMD – Charlotte Lee
• President, PHD – Eileen Ooi
• President, UM – Rochelle Chhaya
• President, Initiative – Leadership appointment to be communicated soon
• President, Operations – Sadhan Mishra
• EVP, Growth – Garth Farrar
• Head of Communications – Justin Low
• Head of Brand Marketing – Naomi Michael

Omnicom Media Market Leadership

• Australia – Kristiaan Kroon, CEO, and Donna Bartlett, CFO
• China – Claudine Kwek, CEO, and Jane Gu, CFO
• Hong Kong – Derek Yip, COO, and Jacqueline Chan, CFO
• India – Kartik Sharma, CEO, Rishit Mehta, CFO, Amardeep Singh, COO, and Shashi Sinha, Strategic Advisor
• Indonesia – Rajat Basra, CEO, and Lana Dardjowidjojo, CFO
• Japan – Matt Ware, CEO, and Takahiro Oe, CFO
• Malaysia – Eileen Ooi, Executive Integration Lead, Darren Yuen, CEO, and Muralitharan Ramasamy, CFO
• New Zealand – Nikki Grafton, CEO, and Verity McQuade, CFO
• Philippines – Mary Buenaventura, CEO, and Ulysses King, CFO
• Singapore – Chloe Neo, CEO, and Reynold Seah, CFO
• Taiwan – Kelly Huang, CEO, and Lisa Wu, CFO
• Thailand – Rochelle Chhaya, CEO, and Noppadol Vetvoranich, CFO
• Vietnam – Van Anh Tran Luu, CEO, Julien Courant, COO, and Tam Pham, CFO

Additionally, in the newly formed Omnicom Oceania structure, Kristiaan, Nikki, and their leadership teams will be working closely with Nick Garrett and Adrian Paul to drive growth, operational alignment, and commercial momentum. This partnership ensures we bring the full strength of our combined capabilities to clients while building a more connected leadership ecosystem across Oceania.

"And in the same vein, our media counterparts in Korea will continue to play a pivotal role as we integrate and strengthen our offer market by market. To the affiliate partners in Sri Lanka, Bangladesh, and Pakistan, the company will continue to collaborate closely with them as part of our extended regional network. Their contribution remains integral to how we serve clients across South Asia, and we will maintain our existing partnerships as we progress through this next phase of integration", he said.