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This World Heart Day, ICICI Lombard & Ogilvy say ‘Listen to Your Heart’

In this film, ICICI Lombard reminds consumers not give in to temptations

e4m by exchange4media Staff
Updated: Sep 30, 2020 2:10 PM
ICICI Lombard

On the occasion of World Heart Day (September 29), ICICI Lombard came up with an interesting take on our lockdown eating habits. Conceptualised by Ogilvy, the film puts the focus on our heart health.

The film revolves around a conversation between heart, stomach and the brain that showcases the eternal conflict between temptations and a healthy lifestyle. The stomach, true to its reputation, is tempting the protagonist to order junk food whereas the heart advises him to continue the healthy eating habits he has acquired during the lockdown.

In this film, ICICI Lombard reminds consumers to ‘listen to your heart for a healthy life’ and not give in to temptations as more enticing eateries open up as the lockdown eases up. It’s a good thing to #RestartRight and not go back to the unhealthy lifestyle, the ad says.

Speaking on the film and the idea, Talha Bin Mohsin, ECD, Ogilvy Mumbai said: “The lockdown turned out to be a blessing in disguise as far as our health and eating habits were concerned. People had to resort to homemade healthy food, a habit that was imposed on them by circumstances rather than choice. But now when life is restarting, the old unhealthy temptations are coming back to lure us. Old habits that have kept our hearts unhealthy. Through this World Heart Day commercial, we wanted everyone to listen to their hearts' healthy wishes by fighting these temptations and keeping up with their healthy lifestyle.”

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