Tasty Treat’s brand ambassador Varun Dhawan unveils new campaign

As IPL 2019 official partner, Tasty Treat will release the campaign during the playoffs; Dhawan taps to the lyrics of Mumbai ka rapper boy – Kaam Bhaari

e4m by exchange4media Staff
Published: May 11, 2019 8:43 AM  | 2 min read
Varun Dhawan

In continuation with the popular ‘Chak Chak Chabao’ campaign created during the last IPL in 2018; Tasty Treat, the munching brand by Future Consumer Ltd is back this season with a fresh new campaign. Celebrating every foodie love for munching, Tasty Treat releases, ‘Taste Ka Attack’ campaign during the IPL playoffs. The campaign features brand ambassador Varun Dhawan rapping to the musical Chak Chak Chataak lyrics. Rapped to catchy lines like, ‘Taste Ka Attack’ by apna famous Mumbai rapper Kaam Bhaari a.k.a Kunal Pandgale the campaign describes Tasty Treat as a one stop choice for all munching products. 

Food has a strong emotional connect and the campaign musically highlights how we are always attacked with tasty food that makes us want for more. Munching is an integral part of India's food culture and cuts across all age groups, geography and is omnipresent. The campaign takes you through a journey of the entire namkeen portfolio of Tasty Treat. Right from traditional namkeen range like Aloo Bhujia and Moong Dal to innovation in flavours like Peri Peri and Barbeque bhujia, Popcorn in cheese and caramel, Chips in sour cream & onion to cheese, the list never stops. 

Speaking about Taste Ka Attack campaign, Sadashiv Nayak, CEO - Food Business, Future Group said, “India is a land of food where every meal, lunch box, home, street and restaurant is bursting with lip-smacking flavours that are waiting to be attacked. The campaign is a friendly attack to all the foodie in us who love to munch the all-time favourite namkeens, crunchy chips or popcorn while watching a match, movie or on the go.”

Sharing his views on the campaign Ramanuj Shastry, Founder & Director - Infectious said, “Post the success of Chak Chak Chabao it was a challenge to do something as refreshing and entertaining for the brand. With Taste Ka Attack we believe we have taken the campaign to the next level. The campaign has a young tone and feel with the use of animation and of course adding to that is rap sensation KaamBhaari.”

“As a brand we provide a basket of all-time favourite namkeens and at the same time innovate with taste for our new age consumers. We are happy to launch Taste Ka Attack during the IPL with much fanfare and the campaign is sure to keep you humming,” Nayak added.

• Production House: Future East
• Agency: Infectious 
• Agency Team: Ramanuj Shastry, Nisha Singhania
• Director: Ashim Ahluwalia
• Producer: Hemang Chheda

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