Tanishq's Rivaah campaign celebrates love between fathers and daughters

The campaign, designed by Lowe Lintas, gives this enduring relationship an emotional touch

e4m by exchange4media Staff
Updated: Feb 18, 2017 8:32 AM
Tanishq's Rivaah campaign celebrates love between fathers and daughters

The relationship between a father and daughter is a special one, irrespective of region, class, culture. The unique bond they share and the emotions that well up when a father first sees his little girl as a bride have always held a deep significance in the Indian context.

Tanishq’s latest advertising film for their wedding jewellery range Rivaah captures this very special bond. Through this film, Tanishq celebrates the fact that regardless of which part of the country you hail from, the emotions a father feels as he gives away his daughter in marriage remain the same.

Tanishq’s tradition of craftsmanship showcased in its collections Riwaaz and Vivaah come together to form Rivaah, wedding jewellery for every Indian bride. Rivaah is an interpretation of the traditional bridal designs in a contemporary manner to appeal to both the bride and her mother.

Speaking about the film, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited, says, “Every father in the world wants the best for his daughter and for her wedding day to be the most special day of her life. The launch of Rivaah is our endeavour to ensure that every father can give his daughter the best wedding jewellery as she begins a new chapter in her life. Every piece from the collection embodies the promise of Rivaah – to give the bride the best in terms of design, value and purity at competitive pricing.”

Arun Iyer, Executive Director, Lowe Lintas says, “As easy as it is to know that a father and daughter bond is always unique and strong, depicting it is equally difficult. We found six different insightful situations to highlight the singular feeling of love a father has for his daughter. And we’re glad we were able to capture this beautiful bond no matter which region the setting was in.”

Client Credits:

Sandeep Kulhalli, Senior Vice President, Retail and Marketing

Deepika Tewari, General Manager, Marketing

Upasana Babu, Brand Manager


Lowe Lintas, Bangalore


Arun Iyer, Rajesh Ramaswamy, Ujjwal Kabra, Adarsh Atal, Indrasish Mukerjee

Account Management:

Hari Krishnan, Sudhir Rajashekharan, Bhupendra Agarwal, Vishwa R, Rini Nandy

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