Rohit Sharma takes the lead in #UnfriendshipDay campaign with Kieron Pollard
Star Sports unveils final TVC as part of campaign for Paytm India vs West Indies series
Star Sports has launched the final TVC as part of its campaign for the Paytm India vs West Indies series. The #UnfriendshipDay campaign is a series of three TVCs featuring long-time friends Rohit Sharma and Kieron Pollard who are willing to put their friendship on the backburner when they play for their respective countries.
In the third TVC, Rohit Sharma sneaks into Pollard’s room leaving squeaking ducks all over his bed. The squeaking ducks keep him awake all night and he knows in an instant that it is Rohit's doing.
The #UnfriendshipDay campaign created anticipation for the Paytm India vs West Indies T20 Series where friends were seen turning into rivals.
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