Roger Federer back to celebrate Swiss autumn, this time with Mads Mikkelsen

The campaign features Roger Federer and Mads Mikkelsen against the scenery of the Swiss mountains

by e4m Staff
Published: Sep 11, 2024 12:34 PM | 1 min read

Roger Federer Swiss autumn Mads Mikkelsen

Tennis legend Roger Federer has teamed up with Switzerland Tourism (ST) to promote the beauty of the Swiss autumn season.

In a video shot outdoors amid the majestic scenery of the Swiss mountains, Federer stars alongside acclaimed Danish actor Mads Mikkelsen. Inspired by Mikkelsen and the vibrant autumn landscapes, Federer showcases a playful side of himself like never before. The teaming up of Federer and Mikkelsen is part of the largest autumn campaign in the history of ST.

"The intensity of Mads' character was amazing to see," says Roger Federer. "He has an incredible personality, always very focused on the set."

Precisely targeting the European markets (France, Germany, Italy, BeNeLux, the UK and the Nordics), the new campaign video shows Roger Federer and Mads Mikkelsen humorously attempting to produce an advertising spot designed to showcase the many facets of the Swiss autumn. "I love autumn and all its colours", Roger Federer enthuses. To coincide with the launch of the campaign, a web page dedicated entirely to autumn and its varied activities has been set up on Switzerland.com.

"This collaboration with Roger Federer and Mads Mikkelsen is a perfect reflection of our vision of autumn in Switzerland: a season that blends nature, elegance and tradition," explains André Hefti, Chief Marketing Officer of ST.