Reebok’s campaign for Sole Fury has Varun Dhawan breaking everything that is routine

The new campaign is directed by one of UK’s young directors, Courtney Phillips

by exchange4media Staff
Published - Aug 13, 2019 6:06 PM Updated: Aug 14, 2019 3:42 PM
VarunDhawan

Fitness and lifestyle brand Reebok recently announced Varun Dhawan as their new brand ambassador. Reebok has been on the front foot recently with the launch of many successful and interesting silhouettes coupled with the announcement of Katrina Kaif as the brand ambassador.

Continuing the momentum, Reebok is now dropping new colorways of Sole Fury with Varun Dhawan. The new campaign directed by one of UK’s most exciting young directors, Courtney Phillips, shows Varun venturing beyond the expected into a world where unorthodox is the norm. Varun is seen waltzing his way in the new Sole Fury, breaking everything that is routine.

Thrilled about his collaboration with Reebok, Varun Dhawan said, “I am in love with the new Sole Fury as they are a perfect combination of comfort and style making for an all-day wear. The campaign was a great fun and the best way to kick-start my journey with the super cool Reebok family.”

Commenting on the association, Sunil Gupta, Brand Director, Reebok India said, “This campaign for the iconic Sole Fury is a very interesting take on #spiltfromthepack and Varun has showcased it brilliantly.”

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