OPPO cheers for 'Men in Blue' with a billion beats
The smartphone major launched the heartbeat song 'Jeet Pe Apna Haq Hai' by music director duo Meet Bros to boost Team India
As the World Cup fever skyrockets, smartphone player OPPO has unveiled a groovy heartbeat song “Jeet Pe Apna Haq Hai” to cheer for the Indian cricket team. Released as a part of its unique ‘India Give Your Heartbeat’ campaign, the song demonstrates OPPO’s efforts in uniting millions of fans across India, through the Billion Beats app.
“Jeet Pe Apna Haq Hai” has been composed by the popular music director duo Meet Bros and will have fans grooving to a funky signature step. At the start of the campaign, OPPO had invited cricket fans to showcase their passion for the game by contributing their heartbeats through the OPPO Billion Beats App. Following which, thousands of collected heartbeats have been used to create the song.
It reverberates with the heartbeats of fans and leading cricketers like Rohit Sharma, Jasprit Bumrah, Kedar Jadhav and Shikhar Dhawan.
Speaking on the occasion, Charles Wong, CEO OPPO India and President, OPPO South Asia said, “Our experience in India has given us a deep understanding of the passion every Indian possesses for cricket. Therefore, we wanted to create a property that will help us connect the fans with Team India and inspire them to continue their winning streak. We hope that our heartbeat song resonates with the emotion of the billions of fans around the world and charges Team India to victory.” He further added, “Our association with the BCCI and ICC World Cup demonstrates our unwavering focus on connecting with our consumers in India and globally. We will continue to create such engaging experiences for our consumers along with our phenomenal products.”
Leveraging digital platforms, OPPO aims to increase the engagement with cricket fans and amplify excitement levels. OPPO will also be enthusing consumers across the country to ace their signature step on platforms like TikTok with the challenge #OPPOBillionBeats.
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