LazyPay gives a humorous twist to new digital campaign

The campaign ‘LazyPay Hai Toh Life Sorted Hai’ revolves around the communication - credit across categories

e4m by exchange4media Staff
Updated: Dec 11, 2019 6:49 PM
Lazy Pay

LazyPay, PayU India’s consumer lending platform, has launched its new digital campaign ‘LazyPay Hai Toh Life Sorted Hai’.

The campaign takes an unusual route and uses cases to highlight the convenience that LazyPay offers across categories. The smarter ways to complete a transaction with one-click alternative credit option for shopping, travelling and online ordering has been shown amusingly in the video.

The digital campaign parades top characters inspired by India’s most popular web series to emphasize the convenience of availing credit from LazyPay with flexible payment options. Stuck in real-life situations, the protagonist has been shown struggling with no credit availability to satisfy his minor expenses. That’s when LazyPay App comes to rescue with its one-click credit access offerings on travel, food, online shopping, along with 15 days credit period for repayment. LazyPay is at the centre of the film which is designed to spread the message of being smarter about how we can manage the daily activities and make our lives easier with financial solutions that are simple yet transparent and frictionless.

Speaking about the campaign, Pallav Jain, Country Head at PayU Finance, said, “The campaign captures the true essence of smooth shopping experience combined with alternate credit that’s just a click away. It depicts the everyday scenarios which most of us and especially millennials go through, be it that month-end salary crunch or struggle in getting a personal loan for their trip they had planned with friends. We are positive that our special campaign will connect well with our consumers.”

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