Katrina Kaif oozes luxury and glamour in new TVC by Berger Paints India

The TVC aims to create a unique brand identity in the super premium interior emulsion category around luxury and glamour

e4m by exchange4media Staff
Updated: Aug 19, 2017 8:08 AM

Say the words ‘silk’ and ‘glamour’ and the image of a svelte and graceful Katrina Kaif comes to mind. Tying up with the actress may just turn out to be a smart move for Berger Paints India, who earlier this week rolled out a new ad campaign for the launch of their Silk Glamor Luxury Emulsion paint.

The campaign features Kaif telling the story of her home and how she nurtures the feeling of decorating her home to make it picture perfect.The philosophy behind the campaign is to create a unique brand identity in the super premium interior emulsion category around luxury and glamour.

Houses are often a reflection of our tastes, which is what this campaign tries to communicate to the consumer. According to the brand, ‘Silk Glamor’ is the last word in the super premium category and therefore it should be the most preferred choice. The product aims to epitomize luxury for the walls due to its ultra-smooth finish, supreme sheen and exotic colours.

Commenting on the concept, Sudhir Nair, General Manager, Marketing, Berger Paints India, says, “The new advertisement harps on the idea of giving a stylish makeover to the walls of our home with new reflective technology, Silk Glamor. The idea of roping in Katrina Kaif is to explain the beauty of the product to the customers and to accentuate the Silk Glamor brand to higher levels.”

Commenting on the same, PriyaShivakumar, Vice President & Executive Creative Director, JWT says, “While thinking of the storyline I looked at the wall as not just a physical structure. You know the walls have emotions and soul and it actually gets a meaning when we put objects on it. Each one of us should be very specific while painting our homes and walls and thereby choosing so supreme and sensual touch makes them stay special.”

Agency Credits:

Creative Agency: JWT


Executive Creative Director: PRIYA SHIVAKUMAR


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