Kansai Nerolac Paints dedicates an iconic Durga mural in Kolkata
The portraiture, conceptualised by FCB Ulka and brought to life by artist Tushar Kamble, is inspired by the rich tradition of Bengal and local folklore
Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ conducted a pujo activity, Nerolac Shera Para Shera Pujo across Kolkata and other cities of West Bengal.
The brand unveiled a large Durga Maa mural painted on Hotel The Peerless Inn in Kolkata to commemorate this year’s pujo festivities. The event saw Bengali actor Rituparna Sengupta; Ram Mehrotra, VP, Sales & Marketing, India & Nepal at Kansai Nerolac; and Tapas De, General Manager at Hotel The Peerless Inn .
Kansai Nerolac has effectively engaged with its customers through the product portfolio and customer awareness campaigns promoting transformation and environmental sensitivity over the years. The Durga Maa mural signifies the same vision of transformation and beautifying Kolkata in its fourth consecutive year celebration of Nerolac Shera Para Shera Pujo.
The portraiture, conceptualised by FCB Ulka and brought to life by artist Tushar Kamble, is inspired by the rich tradition of Bengal and local folklore, currently adorns the walls at Peerless Inn, Taltala. Depicting the homecoming of Maa Durga, the elements used in the visual identity illustrate the grand celebrations that happen during pujo, when men and women rhythmically dance to the beats of the dhak along with traditional dhanuchi dance competitions. The mural also demonstrates the lions - vahan (vehicle) of Maa Durga.
Commenting on the unveiling, Ram Mehrotra, VP – Sales & Marketing India & Nepal for Kansai Nerolac Paints Ltd said, “Bengal has always been an important market for us. Inspired by the cultural spirit and essence of the state, we have undertaken several activities to engage with our customers. In the past, we have launched ‘Shades of Bengal’ – a coffee table book that unravels various shades and spirituality of Bengal. The Durga Maa mural is yet another attempt to connect with our Bengali audience by adding colour and happiness to their lives on an auspicious occasion like this. The idea behind painting the mural at Peerless Inn was, if put simply, to make Durga Maa stay back, even after Durga Pujo concludes – a commemoration from Nerolac as giving joy back to the city of joy.”
He added, “Nerolac, along with extensive support from paint trade dealers over the years, has continued to flourish. As a part of this year’s initiative, we also organised a community-building initiative called ‘Paintdaan’, wherein Nerolac dealers across West Bengal donated minimum one litre of paint towards the marvellous mural.”
Supporting the initiative, Sengupta said, “I feel immensely proud to be a part of this magnificent unveiling! It is overwhelming to see such creative spells and love of the people of Bengal for Maa Durga, during this time. Shera Para Shera Pujo is indeed a distinguished initiative and Nerolac has been doing a great job of bringing local communities together, thus enhancing community building.”
Commenting on the initiative, De said, “We are honoured to partner with Kansai Nerolac for this unique initiative. Durga Puja is the biggest socio-cultural festival in Kolkata and Kansai Nerolac has provided, a remarkable opportunity to host Durga Maa at our hotel. The mural showcases the true meaning of Durga Pujo.”
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