JK Tyre’s campaign with racing champ Armaan Ebrahim will take you down memory lane

The campaign showcases Armaan’s empowering journey of grit and determination with subtle inclusions that point towards the facilitator role of JK Tyre

e4m by exchange4media Staff
Updated: May 2, 2019 8:27 AM
JKTyres

Each one of us crave speed at some point in our life. When we are young, we play with small toys and try to fulfil our innate need for speed. When we grow up, we play with mini replica toy cars and bikes to achieve the speed we desire.

For most of the people, this adrenaline rush ends once they foresee barriers. Then there are some who chase speed with an undying attitude and dedication. JK Tyre’s latest campaign showcases one such story.

A young boy who started his quest for speed at the age of three, but his wheels failed him again and again. He failed multiple times with multiple rides and each of these falls strengthened his resolve towards attaining the speed he always wanted.

This boy grows up to become an international racing champion- Armaan Ebrahim- who found the answer to his quest for ultimate rush and speed with JK Tyre.

In line with the brand’s proposition, the tyres that keep up with you, the campaign does justice to Armaan’s empowering journey of grit and determination with subtle inclusions that point viewers towards the facilitator role of JK Tyre in his life and in fulfilling his need for speed with total control.

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