G-SHOCK unveils new campaign with Vicky Kaushal
The campaign talks of a generation that redefines what it means to be tough
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Published: Jun 18, 2025 3:14 PM | 1 min read
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G-SHOCK, the watch brand from Casio, has launched a new campaign with their brand ambassador actor Vicky Kaushal.
The campaign champions a new generation that redefines what it means to be tough.
Speaking about the campaign, Takuto Kimura, Managing Director of Casio India said,
“With ‘Rise Above the Shocks’, we’re celebrating a generation that is raw, unapologetic and fearless, for whom G-SHOCK is a reflection of this very mindset. This campaign reflects how today’s youth are rewriting what it means to be tough with authenticity, boldness, and style. We are elated to have powerhouse Vicky Kaushal embodying the spirit and vision of this generation, resonating with a powerful message of never giving up and the power of sheer perseverance.”
G-SHOCK brand ambassador and actor Vicky Kaushal added, “There is strength in silence and power in perseverance. ‘Rise Above the Shocks’ is for everyone who's had the resilience and will to rise above the hardest blows that life has thrown at them, and have a ‘Never Give Up outlook in life’. That’s what G-SHOCK represents, and I’m proud to be part of that such brand story.”
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