Facebook to appoint an Election Integrity Head soon

The move is in line with the company's continued efforts to bolster transparency in political advertising ahead of the 2019 India General Election

e4m by exchange4media Staff
Updated: Jan 11, 2019 12:05 PM

As the 2019 India General Election looms near, Facebook, in an effort to bolster transparency in political advertising, is set to appoint an Election Integrity Head, according to media reports.

Taking note of the recently conducted state elections in India and elections in Brazil, Bangladesh, and the US mid-term elections, the company revealed that it is yet to see any coordinated behaviour in relation to the sharing of misinformation by multiple parties, but noted that such incidents are more likely to occur closer to the election.

The social media giant also noted that in its efforts to strengthen transparency for political advertisements it is also necessary to strike a balance between protecting users' privacy and letting people know who is posting political ads. 

Facebook also said that they may work with native language speakers to understand the context of content surrounding the election, as they did during the election in Brazil.

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