D’Décor brings ‘Beautiful Homes tell Beautiful Stories’ campaign with SRK and Gauri

Conceptualised by JWT, the season’s campaign captures cherished moments of the couple in their home

by exchange4media Staff
Published - Aug 24, 2019 9:04 AM Updated: Aug 26, 2019 3:57 PM

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Gauri

Home furnishings brand D’décor has unveiled its new campaign, ‘Beautiful homes tell beautiful stories’ with a series of short films featuring Gauri and Shahrukh Khan. The campaign celebrates 10 years of marquee association of country’s power couple with D’Décor. D’Décor enjoys a long standing partnership with Gauri and Shahrukh Khan.

Conceptualised by JWT, the season’s campaign captures cherished moments of the couple in their homes reveling in D’Décor. Produced by Dharma 2.0, the creative unit from Karan Johar’s Dharma Productions, the TVC is directed by Punit Malhotra and integrates the new collections of fabric, bedding sets, rugs and blinds.

The new film brings the viewers into the middle of Gauri and  Shah Rukhs’ living room  where a celebration is in commencement to celebrate the couple’s 22nd wedding anniversary. Set against the backdrop of their beautiful living room the story goes on to highlight the appreciation that guests show towards their furnishings, praising Gauri in particular. Shah Rukh who feels left out by not being included in the compliment of good taste is told by Gauri that marriage is teamwork,  there is no ‘I’ or ‘You’, its ‘Us’. The home is a refelction of togetherness and companionship of two people.

Speaking about the campaign, Sanjay Arora & Ajay Arora of D’décor, said, “D’Décor is proud to unveil its new campaign marking the longstanding association with Gauri and Shahrukh Khan. The brand journey with the Khans is over a decade old and we are aware of the magic they bring to the people across India. Dharma 2.0 has beautifully translated our vision and the celebration of this beautiful partnership. The couple together, are an ideal image of homemakers and imply 'family' for us. There is a seamless synergy between  D’Décor and its values being narrated with Beautiful homes tell beautiful stories.”

They also added,”We have always been ahead of the curve, keeping consumer experience at the helm of our ethos. D’Décor’s endeavour is to create  a sense of pride and ownership of its product offerings. Our mills in Tarapur holds pride of place, using cutting-edge technology that has given India its first water-repellent and flame-retardant fabric. We deliver true value and are committed to giving our customers innovative beautiful designs.”

Expressing his excitement about directing the campaign film, Punit Malhotra said, “This collaboration between D’Décor, Dharma 2.0 and Gauri-Shah Rukh is very special because it’s all about one family coming together. The ethos of the campaign to value our family every day by creating a beautiful home is simple yet so impactful. The campaign narrative is vibrant and everyone’s best intention to make the best film is very much evident in the film.”

Dipika Narayan, VP & Executive Business Director, JWT, says, “With D’Decor when we started the journey, we pledged to make every city, street, home, door and window of the country beautiful. We continue to partner D’Décor in this successful jouney with the new campaign. When you a have a beautiful home, there is always a beautiful story to share; and the thought behind the new film is all about humanising the desire and bring in more relatability with this dream cast of Shahrukh & Gauri. Our focus has been on making the brand even more meaningful by highlighting the strenghts of the brand ethos, and values that Gauri & Shahrukh brings with their dedication and understanding. We are proud to be assoicated with D’Décor on this journey.”

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