Daniel Wellington launches new global campaign with Ayushmann Khurrana and Radhika Apte

The campaign celebrates the individuality of global icons who have used fashion to make bold statements

e4m by exchange4media Staff
Updated: Sep 27, 2019 6:34 PM
Daniel Wellington

Timepiece and accessories manufacturer Daniel Wellington announced the global launch of its Iconic Link collection for men and women; a brand-new addition to its existing range.

 The campaign celebrates the individuality of seven global icons who have used fashion to make bold statements. American style icon, Hailey Bieber; American football player Odell Beckham Jr; Chinese singer songwriter, Lay Zhang; Korean social media star Lee Sung Kyung; Argentinian soccer player Paulo Dybala; Bollywood actors Ayushmann Khurrana and Radhika Apte are part of the campaign.

Commenting on the launch, founder Filip Tysander said “The production of the campaign spanned over four continents, shooting in Mumbai, Los Angeles, Beijing, and Buenos Aires, and involved over two hundred people from four different film crews, lighting, hair and makeup, stylists and set designers”.

 Ayushmann said, "I am excited to join Daniel Wellington's Global Ambassadors, for the launch of the Iconic Link. Like their other timepieces, this one too symbolises elegance and simplicity, I am sure the new beauty will continue to add more consumers to the Ever-growing Daniel Wellington family.”

 "I believe in the power of fashion and innovation to celebrate individuality and break conventions. Daniel Wellington’s designs and style inspire me to be bold in every look that I put together, expressing my creativity and eclectic style with confidence. Can't wait to flaunt Daniel Wellington’s Iconic Link watch on my wrist", Radhika Apte added




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