Brands ring in the New Year with creative campaigns

From Canara HSBC Oriental Bank of Commerce, Ola, Fevicol, Uber and others, the social media space looked vibrant and colorful as it was filled with New Year wishes

by Anjali Thakur
Published - Jan 3, 2019 8:23 AM Updated: Jan 3, 2019 8:23 AM
NewYearCampaigns

Bidding 2018 a dramatic farewell, brands decided to get creative and smart with their campaigns, posts. Let’s just say 2019 is a little more creative already. While a few brands went through the cut and dried upload a creative route, other brands decided to put on their thinking hats and sync their New Year campaigns with the brand ideology. Here we take a look at how brands celebrated New Year with a bang, showing their creativity in abundance. From Canara HSBC Oriental Bank of Commerce, Ola, Fevicol, Uber and others, the social media space looked vibrant and colorful as it was filled with New Year wishes.

Canara HSBC Oriental Bank of Commerce Life Insurance: Promise Kiya! Ab Plan Karo

Private life insurance player Canara HSBC Oriental Bank of Commerce Life Insurance, continuing their journey in making the brand reach consumers has rolled out their brand campaign “Promise Kiya! Ab Plan Karo” for 2018-19. The essence of the campaign emanates from the company’s brand essence “promise” and the tagline “Aapke Vaade Sar Ankhon Par”. The new ad campaign by the company will have three television commercials which aim at providing awareness and the importance of proactive planning for right solutions with respect to financial needs for retirement, child future, and unforeseen circumstances.

Campaign videos:

Child Future Insurance Plans

Retirement Insurance Plans

Online Term Insurance Plans

Ola: #PeekeMatChala campaign

One of the world’s largest ride-hailing platforms, Ola, reaffirms its commitment to prevent drunk driving with the launch of the 2018 edition of its flagship #PeekeMatChala campaign. For the third consecutive year, after the initiative was first launched in 2016, Ola is pursuing its dedication to making roads safer through a social media campaign amplified with a series of awareness and on-ground activation drives at airports and malls across India. Continuing the fun approach to addressing the issue, this year’s edition of #PeekeMatChala takes a musical route through the launch of a captivating party rap. The platform has collaborated with Prabh Deep, an upcoming 23-year old Indian rapper known for his socially conscious rhymes, to create a rap song that aims at deterring people from drinking and driving.

Campaign video

Fevicol: The only way to stick to your resolution

For a lot of people, New year means new resolutions. But sticking by those resolutions can be a daunting task. Fevicol, the brand started a new campaign on social media with the caption- ‘If you want to stick to your New Year's Resolution, you know where to write it down ;)3. Fevicol: The only way to stick to your resolution For a lot of people, New year means new resolutions. But sticking by those resolutions can be a daunting task. Fevicol, the brand started a new campaign on social media with the caption- ‘If you want to stick to your New Year's Resolution, you know where to write it down.

Uber India: #Moveforward

The ridesharing app that is redefining urban mobility across the world, has come up with their new year campaign of #moveforward. The brand posted a short video on twitter with the caption: #HappyNewYear No matter what your resolutions for 2019 may be.... we're right around the corner to help you #moveforward.

Cure Fit: #Myfitstart

New Year is the best time to start the journey of becoming better. Cure Fit, a health and fitness brand this year came with an interesting series of posts that acted as a countdown to the new year! Each having a fitness goal / healthier lifestyle promise intertwined.

 

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