Apollo Tyres unveils new TVC featuring Sachin Tendulkar with music by A R Rahman

The TVC, 'Ganga: the River of People' will be carried on television, digital, print and cinema

e4m by exchange4media Staff
Updated: May 21, 2019 4:21 PM
Apollo Sachin campaign

Leveraging its association with the sporting legend, Sachin Tendulkar, Apollo Tyres has launched an advertising campaign, Ganga: the River of People, covering television, digital, print and cinema mediums.

Legendary Indian music director, composer, musician and singer, A R Rahman has specially composed and sung a song for this TVC. Apollo Tyres’ new TVC marries what brand Apollo, Sachin, and Ganga symbolise -- the spirit that keeps India on the move towards progress.

The track composed by A R Rahman brings alive the spirit beautifully and makes for a memorable piece. The essence of brand Apollo is the spirit of ‘go the distance’. It motivates people to leave no stone unturned in realising their goals and ambitions, of giving their all to achieve what they have set out to, and keep going. While the company’s tyres become a means of achieving ambitions, progress, and realising dreams for the consumers. The brand essence resonates with what both Ganga and Sachin stand for.

While Ganga is about an eternal journey, flowing from one destination to the next overcoming all obstacles, Sachin too, in his journey has gone from milestone to milestone beating every hurdle, from greatness in cricket to the Bharat Ratna, to love and respect across the globe. The river Ganga, Sachin, and brand Apollo, all play an important role in the lives of every Indian, that of motivating and enabling them in different ways.

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