‘Anurag will be remembered for creativity & leadership he brought to digital marketing’

Vivek Bhargava, Chief Executive Officer, DAN Performance Group, pays tribute to late Anurag Gupta, CEO, SVG Media

e4m by Vivek Bhargava
Updated: Jul 30, 2019 8:18 AM

It still hasn't sunk in that Anurag Gupta is no more. We met 10 days ago to discuss plans for 2020 and how we will conquer the world. And today he is no longer in this world!

In my career and otherwise, I have been fortunate enough to meet hundreds of leaders. But Anurag will remain in my mind amongst the best of them. He will always be remembered for his intellect, creativity and the thought leadership that he brought to the digital marketing industry.

Three months ago, we were at the Dentsu Aegis Network global conference in Amsterdam. The conference was jam-packed and after-parties went on till late hours. All of us would get only a couple of hours in the evening to freshen up. Anurag would use those hours to go and shoot the city, he would do that again after dinner, every night. Only his passion for digital marketing outranked his passion for photography.

I have known Anurag for more than 10 years but got an opportunity to work with him only after SVG became a part of DAN a couple of years ago. I learned from him how one can still innovate the business model of digital agencies.

A true mark of a leader is the groomed leadership he leaves behind and Anurag has created a path for SVG. This path will help SVG to climb greater heights. I know he will be watching his baby mature and fulfil his vision.

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